Can We Do Digital Better? We Must. ??
#Marketers?engage with people across a wide and growing #digital landscape (apps, social media, websites, blogs, and more) which makes for ever-increasing complexity.
How are we doing in terms of managing this complexity?
According to one recent study, only 40% of marketers have systems in place to track customer engagement in a way that informs their #marketing roadmaps.
Clearly, we can do better.
As an industry, we must strive for better data understanding and #DigitalMarketing mastery if we want to improve our #ROI.
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