?? Can TikTok replace Google?
Happy Sunday, Metricooler!?
This week, we are on the road! Our teammates Alexandra Caceres and Anniston Ward will be at DMWF (Digital Marketing World Forum) in London on June 25th and 26th ????
We're super excited to sponsor this amazing global marketing event. If you are attending, stop by our booth (#72) to say hi! You can still buy your ticket here . Stay tuned for our biggest takeaways from the event next week ??
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What We’re Cooking This Week
?? 2024 Social Media Study: How Are Platforms Doing Compared To 2023?
?? Working With Clients? Improve Your Content? Workflow
?? 4 Social Media News You Can’t Miss
?? Creative Spotlight: This Week’s Most Inspiring Social Media Post
?? 2024 Social Media Study: How Are Platforms Doing Compared To 2023?
In this year’s Social Media Study, we put over 1 million professional social media accounts under the magnifying glass, analyzing 33+ million posts across 9 social media platforms.
Why? To reveal the evolution of social media platforms with our previous study’s results.?
91 pages packed with data and insights you can take advantage of and can’t be found anywhere else.
Don’t miss it.
?? Social Media Approval Process: Improve Your Content? Workflow
When it comes to working closely with clients and your marketing team, it takes efficient communication and organization to stay on track. Especially when it comes to something as key as content planning. That’s why having a social media approval process is a game-changer.?
With Metricool’s content approval process, improve your social media planning workflow both with your clients and team.?
Additionally, Alex published a very thorough video going through this process's most critical steps:
?? Social Media News You Can’t Miss
Meta Hits Pause on Using Personal Data for AI
After some controversy over using users' information for its AI tools, Meta has decided to stop using EU user data for AI development.?
Initially, Meta argued they had a “legitimate interest” in the data use, but pressure from privacy groups and EU regulators led to a change. Users were previously given a complex opt-out option, but seems like Meta’s approach will change.
If you want to opt out of data sharing for Meta’s AI training, we’ve prepared an easy-to-follow tutorial here .
领英推荐
TikTok Unveils AI Avatars: Make Sales 24/7
TikTok’s new Symphony platform allows brands to deploy AI avatars for live-stream sales around the clock. Already working in China, these digital influencers seem to offer an efficient way to boost engagement and sales without human limits—like sleeping and going to the loo.
Is this something you’ll be willing to implement or does it feel like too much?
Instagram Wants Influencers to Create AI Clones
In the same vein as TikTok’s move in the previous story, Instagram will soon let creators build AI versions of themselves.
Their goal? To help them handle fan comments and messages and ease admin tasks overall. Meta’s tool will automate engagement by mimicking the creator’s style.?
Are AI characters completely taking over social media?
Can TikTok Replace Google?
Seems like a long shot at the moment. But the truth is, people are redefining their relationship with search engines, with TikTok emerging as an unexpected contender.?
This shift is even more pronounced among younger generations, with 64% of Gen Zers and 49% of millennials saying they’ve used TikTok as a search engine. And even more striking, nearly 1 in 10 Gen Zers preferred TikTok over traditional giants like Google for their search needs.
A big takeaway from this? Make your content searchable!
See what type of content people are looking for in the platform.
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?? Creative Spotlight: This Week’s Most Inspiring Social Media Post
I just fell in love with the Instagram post below from a specialty beer shop in Hong Kong called Craftissimo and the video that Konrad Chan made for them.
We’re so bombarded with content all the time that it is really strange to encounter something that feels authentic and fresh.
This brand mimicked Google Maps navigation with a simple trick, and the result is amazing.
I can see this everywhere very soon.
Check it out , and let me know what you think!
Okay, Metricooler, that is all for today. I’ll see you next Sunday!??
With love,?
Sophie from Metricool
Craftissimo video is ????????