Can Threads bounce back with this new update, and what really is the impact of social media on sustainability?

Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at Hey Honey.

Can Threads bounce back amidst declining usage with keyword search?

Meta's Threads app is rolling out keyword search functionality, allowing users to find posts related to specific keywords alongside relevant usernames. Recent reports show a decline in Threads' usage and slowed downloads following its rapid ascent to 100 million users. The decision to launch with limited features may have risked user satisfaction. It lacks essential features such as API accessibility and is still unavailable in the EU. The app's future success depends on retaining users and improving its offering as it refines the platform. What’s next?

X enhances DM experience with swipe-to-reply feature, teases audio and video calls

Users can now swipe right on any message to reply, enhancing the DM experience. Musk revealed that X is also preparing to launch audio and video calls across Android, iOS, and the web, without requiring phone numbers. These tools aim to make X a global contact platform, even without a Facebook-sized user base. X is strengthening its focus on DMs as a customer service option, potentially reshaping usage patterns and engagement on the platform. These enhancements indicate X's commitment to evolving messaging tools for greater utility.

Gen Z and millennials seek authentic brands that are serious about sustainability

A new study reveals that 96% of Gen Z and millennials feel hindered by the cost of living crisis when making sustainable choices. Despite their strong interest in sustainability (92%), 63% find it difficult to distinguish genuinely eco-friendly brands. Friends and family have substantial influence over consumer decisions (61%), influencers play a smaller role (19%), and social media users are influencing 29% of consumers. This makes authenticity more important than ever.

Instagram now lets users share their comments in stories

Instagram is innovating to boost engagement. Users can now share public post and Reel comments on their IG stories, similar to TikTok's feature. This encourages more interactive storytelling and allows highlighting positive mentions and promoting products on other posts. The comment reply feature is currently in live testing.?

Hey Honey, we're a social-first agency working with global brands to connect them with people, culture, and moments. You can follow us on LinkedIn, Instagram, Twitter, and TikTok.