Can social selling break down the silos between sales and marketing?
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
If you didn't know, here at?DLA Ignite?we transform businesses that wont to sell and market in a digital world.?
During our training and coaching we get very close to our?customers, from co-creating strategies to empowering sales teams and employees.?One of the interesting things of the job is to stand back and look at the spin-off benefits.?What do I mean?
One of the messages we go to market with is the fact that we can?increase your revenue by 30% and reduce your sales cycle by 40%.?This, for most business leaders is easy to understand and being the only social selling vendor that says we can connect social media and?revenue?and?profit?creation it's something we are very proud of.
But there are also business benefits, which we didn't see when we started 6 years ago that can have efficiency, effectiveness and competitive advantage for any company that employs us.
One of these is the breaking of silos between sales and marketing.
Are sales and marketing still throwing rocks at each other
I used to work for a corporate company where sales and marketing used to throw "rocks" in the form of emails at each other.?Either side blamed the other for the world and its ills.?The events were "rubbish", the leads "weak" and sales didn't follow up on leads generated.?Have you ever worked anywhere like that?
What we've seen with the implementation of our?social selling?and influence course is that digital creates a?peace?between sales and marketing.?In fact, sales and marketing gradually come together united in a single strategy, single culture and single purpose.?
Let’s talk about what happens when companies embrace our strategic social selling and influence program
Next step, would be to get one of the?DLA Ignite?team to talk to you and walk you through some of our case studies. But I offer a world of warning,?we will totally blow your mind.?
Thanks to?Eric Doyle?and?Lenwood Ross?from?DLA ignite?for their client experiences and inspiration for this blog.?
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3 年It absolutely can. One of the original design tenets for the SDR role was a big focus on building a wonderful bridge between the two disciplines. This was written by a CTO A perfect example of where this conversation is beginning to emerge is in online technology social media platform/Community. Vendors who join the the community and are interfacing with their customers and potential customers Suddenly vendors and customers have an opportunity for personal interaction and open dialogue. Through this conversation between vendors and customers there is a real opportunity for vendors to learn about the needs and desires of their customers, interact with customer peers, share resources and, most importantly, simply have an open discussion where concerns and needs can be exposed and addressed. This allows them to understand one another, feel comfortable reaching out with suggestions and more. Because it's a conversation vendors can talk with customers or potential customers The customers are ready to hear about products. They want know and they want to learn. This is a marketplace where sales lead generation is already done simply by the fact that the customers are present. They have already given the vendor their ear.
Lifetime Listener | Digital Transformation Facilitator | Fun Coach!
3 年Wow there's some awesome information here Timothy (Tim), for any questions and I mean ANY questions on #socialsales & #digitalmarketing this is the go-to article!
Navigating the turbulent waters of defence, marine, and energy sectors with a hearty laugh and a bucket full of experiences! Freelance Technical and Managerial support to a variety of sectors!
3 年Wow Timothy (Tim) Hughes 提姆·休斯 this isn't an article its a reference guide. I'll bookmark this one!
Global Enabler, advisor for SDG entreprises.?Altruistic projects, that’s my commitment to spread, popularize GUILD4AI vision.? Founder #GUILD4AI G4AI #AI #AFRIA #CDA #Africa L’Hacienda member ??? #G4AI member ??
3 年Helpful! This will
Global Enabler, advisor for SDG entreprises.?Altruistic projects, that’s my commitment to spread, popularize GUILD4AI vision.? Founder #GUILD4AI G4AI #AI #AFRIA #CDA #Africa L’Hacienda member ??? #G4AI member ??
3 年Timothy (Tim) Hughes 提姆·休斯 HighChloeCloud ??????Delphine Rahela BELHASSEN ????? ???? ??????????? Reuven Cohen ??