Can Pinterest Marketing Work for Coaches?

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts, or more creative and visual categories.?Planning a wedding??Sure, go to Pinterest for thousands of cute ideas.?Want to get a tattoo??Ooh, Pinterest will show you lots of great designs.?So, it’s very easy to completely dismiss this social media platform to?market your coaching services.?But before you do that, let’s answer the question “can Pinterest marketing work for coaches?”

The short answer is absolutely yes.?But I will also say it depends.?In this blog, I will give you some clear answers to:

What is Pinterest?

How does Pinterest marketing work?

Can Pinterest work for coaches?

How to set up your Pinterest account

A Pinterest marketing strategy you can use

Important Pinterest marketing metrics to measure

Why your business needs to be on Pinterest

Let’s dive in…

What Is Pinterest?

Pinterest is a visual discovery and social media platform that allows its users to save, share and organize their interests. It is largely used to organize and create digital inspiration boards with ‘pins’ – which are images or videos linked to websites or sales pages.

With over 175 billion pins across 4 billion boards from over 400 million monthly active users, Pinterest is one of the?largest search engines?in the world. It’s an incredibly powerful platform for:

• discovering new products and services
• informing purchase decisions
• connecting with potential customers?

By leveraging Pinterest marketing strategies and creating high-quality pins that resonate with your?target audience, optimizing your profile for SEO-friendly content, building relationships through engaging pin comments, and using rich pins to showcase products or services, you can successfully use Pinterest to promote your coaching business.

How Does Pinterest Marketing Work?

At its core, Pinterest marketing is about creating attractive visuals that showcase your services or products and drive traffic to your website or blog. You can do this by optimizing your boards and pins for?search engine optimization?(SEO) and using appropriate keywords throughout the content. Additionally, creating visually appealing graphics and including relevant hashtags can help increase engagement on individual pins and help get them in front of more targeted users.

You can also use Pinterest to highlight content from your blog or website, promote special offers, run contests, and collaborate with other brands or influencers in order to reach a larger audience. Repinning content from other related accounts can also help drive more traffic back to your account and boost engagement with potential customers.

Overall, Pinterest marketing is an effective way to reach more customers organically without spending a lot of money on paid ads. By consistently creating valuable content tailored to your target audience, you can start seeing results quickly.

Can Pinterest Work For Coaches?

As you know, there are a lot of different kinds of coaches. And while Pinterest can work for most coaches, there will be some categories of coaches it might not work for. So how do you determine if it will work for you and your particular niche?

Jump on?Pinterest?and start doing a search for the type of content you typically write about. For example:

• A Parent coach typically gives parenting and family advice
• A Career coach offers tips and strategies for growing your career
• A Life coach may provide personal development ideas
• A Writing coach will give you writing advice
• A Marketing coach will share the latest marketing tips and tricks
• A Health Coach will provide inspiration for getting healthy

When you search for the type of content you share, what comes up??Who is sharing this content??Can you tell if it’s other coaches posting??This will give you an idea about whether or not your content could do well on Pinterest.

As a general rule,?coaches that are targeting consumers or small business owners have a good chance of finding success on Pinterest.??However, if you are a B2B coach targeting the corporate world, or you have a super narrow and unusual niche, Pinterest is probably not the best platform for you.

How To Set Up Your Pinterest Account

1. Create an account on Pinterest?– this is done by visiting the website and providing your email address, username, and password. You can also sign up using other social media accounts such as Facebook or Twitter.
2. Once you have created your account, go ahead and add in the required details about yourself and your business – this will help with targeted advertising and make it easier for people to find you. Choose a profile picture that accurately reflects you or your coaching business.
3. Now that your account is set up, you can?start adding boards on which to pin content?related to your coaching business. On each board you create, enter a strong description that describes what content can be found there in order to attract viewers and followers. Make sure each board also has an eye-catching cover photo so they stand out from the crowd!
4. After creating some boards, now it’s time to?begin searching through millions of pins available on Pinterest and start adding them onto your own boards. As a coach, this could range from motivational quotes or success stories to advice posts or blog links related to topics specific to your niche and expertise.
5. Once you have become comfortable with finding relevant content for your audience through Pinterest searches (or even other websites such as YouTube), it’s time to take things even further by?creating original social media content?specifically tailored towards promoting your coaching business?through visuals like infographics or videos — these are great ways both for engaging with new potential clients and offering helpful tips/tricks.

A Pinterest Marketing Strategy You Can Use

Create a Pinterest business account:?Establish a presence on Pinterest through a business account, which will provide access to analytics and marketing tools. Consider setting up a robust profile that showcases your coaching business and makes it difficult to ignore.

Create Quality Visuals:?Use high-quality visuals that are eye-catching and stand out on the platform. Include relevant images, infographics, videos, GIFs, and more. Make sure they are interesting and engaging to encourage people to click through.

Optimize Your Content:?Optimizing your content is key to getting the most out of your Pinterest marketing efforts. Make sure you include keywords in your descriptions and titles, as well as making use of hashtags to maximize visibility on the platform. Additionally, link back to your website when appropriate to help drive traffic and leads for your coaching business.

Engage with followers:?Make sure you are active and engaged with your followers by responding to comments and messages, as well as sharing?user-generated content?(UGC). This will help build relationships with potential clients while also gaining likes and shares of your content across the platform.

Leverage influencer marketing:?Identify influencers who fit within your niche or target audience and collaborate with them by having them promote your products or services through their posts or stories. This will increase visibility among their followers and draw more attention to your page in the process.

Promote across other platforms:?Utilize other social media platforms like Instagram and Facebook in order to market your services on Pinterest. Offer incentives for following/liking/sharing posts from one platform to another; this will help drive traffic between both channels.

Track Your Performance:?Tracking performance metrics such as clicks, impressions, shares, comments, and followers will enable you to measure the success of your Pinterest marketing efforts and adjust accordingly where necessary. Utilize analytics tools provided by Pinterest or third-party programs such as Tailwind or Ahrefs to measure progress over time and analyze which strategies work best for achieving your goals.

Important Pinterest Marketing Metrics To Measure

Most coaches using Pinterest for marketing purposes need to measure their results in order to determine whether their efforts are paying off. It’s important to focus on the?key Pinterest metrics?that can give you insight into how well your content is performing, and how successful your campaigns are at reaching your target audience. Here are some of the most important metrics you should track when measuring the success of your Pinterest marketing efforts:

1. Reach:?Reach is a measure of how many people have seen your pins. This metric provides a good indication of how effective your content is at reaching relevant audiences. You should track reach over time to get an understanding of how effectively it’s growing, or if there’s room for improvement.
2. Impressions:?Impressions refer to the total number of times a pin has been displayed on another user’s feed, regardless of whether it was clicked or not. This metric helps you understand which pins are being seen, and the pins no one is engaging with. If you notice that certain pins have more impressions than others, it could mean that they’re more engaging or relevant than other content pieces you’re creating.
3. Repins/Shares:?Repins (or shares) indicate how often users are resharing and passing on your content to their own followers or friends. A high number of repins suggests that users find your content valuable or entertaining enough to share with others—which can be a great way to increase reach and engagement quickly! Keep an eye on this metric and try experimenting with different types of content formats (e.g., infographics, listicles) and topics to see what resonates best with users who repin them most frequently.
4. Engagement:?Engagement refers to the number of likes and comments each pin receives from users who come across it in their feeds. This can be a great indicator of how engaged users actually are with your content and is usually reflective of its quality—the higher the engagement, generally speaking, the better the quality of the post! Track engagement levels over time to get an idea of which posts tend to perform better than others so you can strategize accordingly going forward.
5. Traffic to Website:?The traffic to your website indicates how many users are actually clicking on your pins to visit the particular landing page you are driving traffic to. This is an important metric because ultimately you want more prospects coming to your website to download your lead magnets, read your blog, listen to your podcast, learn about your services, and join your email list.?Google Analytics will tell you how much website traffic you are receiving from Pinterest.

These five metrics will give you a good indication as to whether your Pinterest marketing efforts are paying off as expected or if there’s room for improvement still needed.

My Social Media Manager, Sunila, Sums Up Pinterest Nicely With This One Visual.

So if you’re not seeing the results you want on Instagram, Facebook, LinkedIn, or YouTube, try adding Pinterest to your social media strategy.

Want us to set up and manage your Pinterest account to help you grow your coaching business? Our high touch digital marketing team is standing by to support you.??Schedule a free consultation?today.