Can Personalized Recommendations Fix Shopify’s Mobile Product Discover?

Shopify is a prominent global commerce company offering trusted solutions for starting, growing, marketing, and managing any size retail business. Shopify improves commerce for everyone by providing a dependable platform and services, as well as a better shopping experience for customers all around the world.

But it's not always clear where to focus your efforts when it comes to increasing product discovery on your Shopify site. No matter what kind of customers you serve, they all have one thing in common – Sky High Expectations.

Customers expect brands to serve a personalized experience in line with their interests and preferences. However, for marketers keeping up with the ever-evolving expectations has become increasingly difficult, especially when your customers have unique interactions across various touchpoints and inter-engagement with product recommendations.

Customers' time on site and revenue generated by mobile shoppers typically lag behind those from desktop devices, which also enhances the importance of mobile optimization.

How relevant personalized recommendations make it easy to find a product on mobile

e-commerce is becoming increasingly mobile-first, with social media and marketing playing a huge role in buyers' purchasing decisions. When customers visit your site, the ‘Mobile Shopper' find things that interest them immediately or else they'll be gone, and the sales opportunity will be missed.

When you're shopping on any popular e-commerce website, pay close attention to every detail of your purchase. You'll notice right away that their site is extremely dynamic, with practically every element of every page being dynamic. And when you switch to a mobile device, you'll see that the site's dynamic nature is even more apparent, which again emphasizes the need for mobile optimization.

On the other hand, per page, the average Shopify site includes a few, if any, product recommendations. The addition of relevant product recommendations in a variety of areas across their site would greatly improve the mobile product discovery experience and would result in a higher average RPV (Revenue Per Visitor).

This is because Visitors who interact with recommended products are more likely to stay on the site longer than visitors who do not interact with recommended products. And the longer a mobile consumer stays on the site, the more likely they are to find something they like and buy it.

And this is how you unleash the mobile revenue opportunity or boost mobile revenue on Shopify using relevant personalized recommendations.

For those of you who don’t know about RPV (Revenue Per Visitor), it is a measurement of the amount of money generated each time a customer visits your website. It is a method of estimating the value of each additional visitor and is calculated by dividing total revenue by the total number of visitors to your site.

Using ShopSense to add relevant product recommendations

ShopSense is an AI-powered personalization application that you can use to add related products on Shopify instantly. It performs a variety of tasks ranging from buyer persona creation to data analytics. You can use it to interact with your customers, increase conversion rates, and reap long-term benefits such as increased revenue.

By utilizing ShopSense AI Personalization, your goal should be to enable related ShopSense recommendations to cross-sell and upsell to customers while also making their shopping experience more enjoyable.

After you've finished customizing your Shopify store, the following step is to customize your notifications. Custom alerts outperform generic alerts when it comes to alerting your customers to a flash sale or re-engaging them with cart abandonment messages.

You need to make your products more apparent if you want to increase your sales. Cross-selling and upselling are two strategies for increasing visibility. However, you must diversify how you make your things available.

On mobile, one of the biggest problems is the difficulty in applying detailed filers or seeing a long list of suggestions either on search or page. For this, you can use Product Tags a specific feature of ShopSense.

Product tags are a valuable addition to the product visibility arsenal. By customizing product tags and making them clickable, users can explore a specially curated collection that appeals to their own preferences and dislikes. These product tags are updated automatically and in real-time.

Unlike standard product tags, personalized AI from ShopSense can offer a contextual understanding of the shopper's intent or requirement to automatically assign relevant and value-added tags. It captures specific product details that normal filters cannot, such as ‘halter neck tops' or ‘lobster clasp bracelets', allowing customers to quickly search for the product they want.

Bottomline

In today's rapidly fast environment, where everything is done on the go using mobile devices, customers are looking for the right products as soon as possible. Your goal should be to facilitate cross-selling and upselling of related products to customers, making their purchasing experience more delightful.

By implementing relevant product recommendations, you can generate a big impact on your e-commerce store’s sales and ShopSense is your one-stop destination for all these requirements.