Can Moving Furniture From CAPEX To OPEX Help Bridge The Gap In Office Real Estate?
Caleb Parker
Creating the office of the future, today. Award winning Podcast Host of The Caleb Parker Show & Misfits Mindset
Understanding the NORNORM business model
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In this episode I’m joined by Douwe Dirks, CCO of NORNORM, a subscription-based furnishing model on a mission to make workspaces better for people, businesses and the planet.
I'm personally a fan of the "furniture-as-a-service" model, and can't thank NORNORM enough for making our MIPIM podcast studio comfortable and cool in Cannes.
Can moving furniture from CAPEX to OPEX help bridge the gap between supply and demand in office real estate?
Coming off a huge funding round, Douwe and I discuss the Nornorm model and their growth plans. (It's certainly great to see them coming to the UK)
Douwe shares how NORNORM is supporting big companies like Netfix, as well as landlords like Edge and Space-as-a-Service operators like NewFlex can save cash and provide better agility to office customers who want flexibility and meet sustainability objectives.
Douwe talks about the circular ecosystem being created that reduces carbon output, and there’s an interesting comparison to the cloud when we think about furniture as a plug in, or shall I say "furniture-as-a-service".
No, this episode isn’t an advertisement for Nornorm, it’s a hat tip to sustainability and what I believe will become a huge part of the future of the office real estate model.
If you have any questions or feedback on this episode, email [email protected]
Value Bombs:
"I think that was the biggest driver initially and the biggest uptake for our service." - Douwe
"Our pitch is very simple: invest in your company, not in furniture." - Douwe
"We take away that whole hassle of the furniture part of the Fitout" - Douwe
"If you are that company or CEO or procurement officer that thinks that you can procure furniture for 10 years and your business won't change, fine. We're not your partner." - Douwe
"NorNorm maybe only does 60% of a floor or 70% of a floor, and there's still CapEx remaining to do the rest." - Douwe
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Timestamps:?
(0.20) Growth plans for NorNorm
(01.07) Biggest drivers in the market
(04.16) Partnership between NorNorm and Covivio
领英推荐
(05.15) NorNorm’s fundraising rounds
(05.55) Why NorNorm wanted to MIPIM
(07.08) NorNorm’s business model
(10.15) Business case for using NorNorm
(14.09) How they work as a plugin
(15.29) Furniture as a service
(17.42) Synergies between NorNorm and Design & Build Companies
(19.20) The companies quality assurance
(19.51) Their carbon report
Resources:
Shout outs:
About Douwe Dirks
Based in the Netherlands, Douwe joined Nornorm in August 2020 and has recently helped them close a 110M EURO funding round for their international expansion. He’s not in the Netherlands much these days - I’ve seen him in London, he’s in Cannes for MIPIM this week, Paris some weeks as well as other European cities.
Douwe has 20 years of experience as a entrepreneur & MD in both sales & digital marketing, worked with global clients such as Unilever, Microsoft, Bayer, BMW Group, SwissRE, Rolex and many more. Just before joining Nornorm he was COO for Swedish co-working operator Epicenter.
Sponsors
Headline Sponsor: DeltaQ
DeltaQ?is a pan-European Prop-tech company that is financially backed by the European Commission in the fight towards net-zero of the built-environment, headquartered in Brussels, with offices also in London and Paris. They help asset managers, landlords, and occupiers reduce their carbon emissions by installing AI that learns and predicts the behavior of the building, and in turn acts like a virtual operator, optimizing the HVAC controls in real-time using advanced algorithms. CO2 and energy savings are contractually guaranteed based on their model.?
Their technology to date has been successfully deployed on commercial real estate assets (500+ buildings), but they are now applying this technology across all non-residential assets as of 2023. They have expanded their product range to support physical and digital diagnosis tools to ensure that the availability of data is as closely aligned with the physical state of the building.?
Fortune Favours the Bold
Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)?
Future Proof Your Portfolio with NewFlex
NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)
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CCO at NORNORM Netherlands
1 年Again thank you so much for having us Caleb! See you soon in London, cheers Douwe ??
Strategic Workplace Advisory | Transformation | Innovation
1 年Great stuff Caleb and Douwe!