How to Make Your Marketing an Act of Service and Transformation
Jason Van Orden
Scale Your Impact and Income w/o Sacrificing Your Sanity ?? Business Growth Strategist for Coaches ?? Scalable Genius Method? ??? Podcaster ?? Co-Founder GEM Networking Community
What if marketing was just the beginning of someone’s transformational journey with you?
Good marketing and messaging:
It’s about patiently and consistently inviting the right people to step out of confusion, overwhelm, and frustration…
And into a place of increasing clarity and confidence.
Marketing with Hope Rather Than Fear and Shame
When you look at client attraction and enrollment like that, it feels more like being a herald of possibility and a catalyst for transformation than a bothersome pest.
The problem is that so much of marketing strategy focuses on seizing people’s attention and persuading them to take actions that may not serve them or that they are not ready for.
Because that is often our experience, we assume we must use fear and discomfort to motivate people to act.
Marketing for Long-Term Impact
Unfortunately, the approaches we often see in parenting, education, politics, and business rely on fear and shame because they produce immediate results…at least in the short term.
Yet, time and time again, it doesn’t produce happier children, students, constituents, and clients.
Your goal is to create lasting change and impact. That starts by laying a foundation based on hope and trust, not leveraging fear, shame, and discomfort.?
The key is knowing how to craft messaging that grabs attention by empathizing with your intended client’s current circumstances, outlining a path to their desired future, and helping them believe the long-term payoffs are worth the investment.
Is 'Marketing Shyness' Keeping You From Greater Impact?
Unfortunately, many coaches struggle to find clients consistently because they don't enjoy the approach to marketing they've been taught or feel like they have to do.
They lack clarity about what sets them apart and how to communicate their value.
They avoid marketing or use muted messaging out of fear that they might bother or offend someone.
This isn't about being a pest. It's about showing up at the right time for the people who are looking for you; they just don't realize it yet.
When you have messaging aligned with:
领英推荐
Marketing becomes something you enjoy because you know how to attract those ready and eager for support.
You know you offer unique value and are the must-have solution for those you serve best--not out of hubris or a panicked need to enroll clients but out of a sincere desire to serve and not leave anyone behind who needs your help.
The Eclipse Effect?: Craft Stellar Messaging that Attracts Perfectly Aligned Clients
To help you craft messaging that authentically gains trust and inspires people to work with you, I want to invite you to a workshop at the beginning of May.
The Eclipse Effect?: Craft Stellar Messaging that Attracts Perfectly Aligned Clients
Thursday, May 2
11 AM Pacific / 2 PM Eastern
2 hours of action-focused content via Zoom
During this action-focused workshop, you will:
Want to join us?
Comment ECLIPSE below or send me a connection request and DM. I will send you the details.
If you can’t make it live but are interested in this topic, let me know and I will share other tools to help.
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How would it change your ability to reach and serve people if you had a marketing strategy that felt like an act of service?
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Hi, I'm Jason
I help coaches and consultants turn their unique genius into irresistible messaging and must-have offers that attract and impact those they serve best.
Subscribe to my Turning Expertise Into Income newsletter for more tips and strategies to grow your coaching income and impact.
Helping Driven Leaders Activate Outcomes & Generate Impact
11 个月I love where you've been going with these last few posts Jason! I'm passionate about the humanity of sales and I see how marketing is part of the 'transformational journey'. Love it!!
Leadership Coach, Consultant, Professional Ideation Partner, Facilitator, Mental Health Advocate, Radical Optimist | Supporting Leaders (& their Teams) in Thriving.
11 个月My favorite thing about your workshops are the fact that they are so incredibly valuable and you help people make breakthroughs within the session! Also, I love "marketing shyness" - I resonate with that and appreciate the confidence and motivation that you cultivate for those of us learning how to authentically market ourselves and our business! <3
Your Perspective Is Your Differentiator. Share It.
11 个月I have come to love marketing because it really can be an act of service when you anchor everything you do in value. It took me a while to get here, but I am so proud of how I market my business, and I know I am providing value at every step of the way (regardless of whether we work together).
The People IQ Expert?. Leadership, Burnout, and Mental Health Speaker with a PhD in Counseling and 18 yrs experience as a graduate professor. 3x Author. “People may be complex, but they don't have to be confusing.”
11 个月This post motivates me to want to market more!!! I've never thought that marketing my services: -"Earns trust and offers new hope. -Illuminates the path forward. -Removes and mitigates obstacles. -Helps someone take the first steps." I spend my career wanting to do this for each client and audience member. Thank you, Jason Van Orden!!!
Book Coach - Helping Experts & Thought Leaders Write the Right Book to Grow Their Business, Expand Their Reach & Secure Speaking Opportunities
11 个月This speaks to me! This line 100% speaks loudly to me: "Your goal is to create lasting change and impact. That starts by laying a foundation based on hope and trust, not leveraging fear, shame, and discomfort." Thanks for this, so many good nuggets in here. Going to have to read again.