Can Marketers Make a Difference in Cybersecurity?

How long have we been in the middle of this pandemic? Two, three years now? Honestly, I’ve lost count. What I have been realising is that cybersecurity is no longer a topic just for Software Developers, CISOs, and those alike. The more tech we add to our day-to-day processes, the more susceptible we are to being breached. Would you believe me if I told you a well-versed marketing team is the starting point for better cybersecurity?

I know, I know, pump my breaks right? What does marketing have to do with cybersecurity? They take care of emails, social media, and raising brand awareness. The last thing on their minds is cybersecurity. But think about it, what drives marketing? That’s right, customer data and personal data. With the world progressing more toward remote work, where we are all connected 24/7, our data is constantly dispersed. Consumers are becoming more aware and of course more concerned.?

If you’re attentive to mainstream media, they are always covering cybersecurity breaches. According to US Norton, there are about 2,200 cybersecurity attacks per day. Thanks to them, we are starting the conversation about cybersecurity outside the enterprise.

So how do marketers fit into all this? If done right, they can provide a distinctive perspective by personalising and engaging customer experience - leading to more control. By helping prospective clients understand cyber risks and how those risks affect their privacy.?

Just one negative customer experience driven by a cybersecurity mishap could be destructive to your brand trust and identity, impacting your overall business.?

There are loads of ways to get involved in improving your cybersecurity, feel free to message me to learn more about what you can do to stop these cybercrimes and protect what you’ve worked so hard to build.