Can Luxembourg Lead in AI?

Let's have a real conversation.

When we ask if Luxembourg can lead in AI, we're not questioning our country's capability.

We're really asking whether we're ready to back the people who are already pushing the boundaries.

I'm thinking of Misch Strotz from LetzAI , today. Misch and the team are the kind of innovators who make you sit up and think, "F8vk, this is happening right here in Luxembourg!" They're putting us on the map in a global race that's moving faster every day.

Let's be honest—we've got challenges:

- Living Costs: Starting something new is tough in Luxembourg.

- We're Culturally Cautious: Taking risks isn't exactly our national pastime.

- WHERE'S THE MONEY?: Tech start-ups need capital, and the ecosystem here isn't as nurturing as it could(should) be.

It's not about whether we have talent.

We do.

It's about whether we're creating the right environment for that talent to thrive.

If a company from Luxembourg becomes a global household name, something people talk about for the next 20 years, it's going to be LetzAI.

That's the potential I see in LetzAI. Their market reach could be massive—from Netflix producers and Hollywood studios to advertisers across Europe and Asia. They're already becoming a go-to tool for creators around the world.

They empower people and brands to contribute their own content, creating "AI Models" that respect intellectual property. As Misch puts it:

"Better AI requires better niche data. By encouraging users to add themselves and optimize their datasets on our platform, we're tackling one of AI's biggest problems: the lack of quality data for niche content."

This opens many doors; two that I want to highlight here for my Luxembourg IP laywers and investors:

- Intellectual Property: They are offering SOLUTIONS in a time when AI and COPYRIGHT are in a messy relationship.

- Creator Economy: They will be HELPING artists and creators MONETISE and TRACK the impact of their work in ways we haven't seen before.

If I were in VC, I'd back them in a heartbeat.

Supporting companies like LetzAI isn't just good for them; it's good for all of us.

We said years ago we wanted to set the stage for Luxembourg to become a tech hub.

We got very good at saying it.

Now it's time to show how it's done.

While we're pushing forward, we obviously can't ignore the impact of AI on society. The UN released the "Governing AI for Humanity" report last week and it talks about how we need global cooperation to manage the risks of AI and make sure its benefits reach everyone.

But the key word is 'while'.

We (especially in Europe) have done a lot to be ahead of regulation, but not ahead of Tech.

And here's something I've kept saying and we need to consider seriously: the future of AI should be shaped by democratic values and democratic countries.

If we leave AI development to countries or companies that don't prioritise transparency and individual freedoms, we put the future of our democracies at risk.

Supporting teams like LetzAI isn't just business — it ensures Luxembourg can be an active and influential participant in the global AI conversation, outside of Parliaments and Bureaucracies: in the actual tech.

So, can Luxembourg lead in AI?

I believe we can.

But now is the moment to prove it by supporting and funding our innovators.

Those are my thoughts. What are yours?

Christos Floros