Can Industry 5.0 Stop Waste Production?

Discover the Truth behind All the Claims about Waste Extinction that the Fifth Industrial Revolution Should Provide, and Learn the Real Role of Your Waste Management Company.

Well yes, here we go again!

Whenever a new industrial revolution, as they are called, is on the horizon, one thinks of impacts similar to those of the first and second industrial revolutions.

Revolutions turned the entire world upside down and then saw the crowning glory of innovation with the third.?

Needless to say, today all these rapid industrial advances, for that is what they are, are sensationally presented by leveraging the communicative possibilities offered by digital tools.

Yes, that is what it is all about.

And let me add that Industry 5.0 is nothing more than a communication stunt aimed at promoting something that should be normal.

I say should because I am well aware that this is not always the case.

But that is not the point.

In fact, over-communication even in this case does not do the market any good at all, but above all, it creates false expectations.

Revolutionary expectations that speak of a "human-centered" production approach.

An approach is known to be the basis for the success of successful companies.

But it is clear that someone still wants us to believe that we are still stuck in the days when Charlie Chaplin's masterpiece Modern Times was recorded, in which work was alienated...

Not that it doesn't get to be today, but that's another matter.

But given this introduction, I know you are wondering why I am telling you about Industry 5.0.

Well, I am telling you about it because the Industry 5.0 discourse also embraces the topic of sustainability.

Sustainability is focused on the reuse, repurposing, and recycling of natural resources reducing waste and reducing environmental impact.

In short, something that on this side, in the waste management world, we do every day.

Or rather we contribute to doing.

Yes because every pound of waste you collect, every bottle you collect should contribute to this process that is now being made part of Industry 5.0.

I say should because, at the same time, there is a flood of howlers who, in order to grab media attention, are there demonizing the world of waste and making false information, inviting people to produce domestic processes for recycling the same waste.

In short, it is like each of us deciding to become our own car mechanic by improvising the maintenance process in our own garage.

No doubt it is feasible.

But the consequences?

Simple the dispersion of waste and thus reusable materials would go up tremendously because these materials would be squeezed out of industrial processes capable of valorizing them.

But not only that.

In fact, this would cause an increase in the abandonment of the same waste and, in addition, contribute to maintaining the status quo: that is, only a very small percentage of waste would give rise to secondary raw materials that could be used in the production of new goods.

Translated into practical terms, one would continue to pollute to produce new raw materials to produce the same goods.?

In short, given the growth in world population and the growth in needs to be met, a perpetual state of shortage would be at risk.

Here then is where the human being factor comes in.

Yes because it is the human being who is uniquely capable of taking responsibility for managing and transforming what was a waste or what sees the light of day as waste, into a real resource.

How?

Simply by starting to be the primary player in promoting the process of waste sorting, collection, and production of secondary raw materials.

So here it is, going back to the initial question Industry 5.0 can stop waste production?, the answer is yes but it depends on you.

Yes because the human-centric role promoted by Industry 5.0 defers to your role as an individual and as the person in charge of a waste management and collection business to do what is training and information towards your customers and suppliers.

Yes, you read that right: training and information for customers and suppliers.

What does that mean?

Let me tell you in one word: education.

Because that is what it is all about.

Education of your customers to use secondary raw materials for their productions by reducing the supply chain and thus safeguarding local economies. Education of your suppliers to make sure that the waste you collect and receive in your plant is sorted waste ready to be processed in your plant.

Now I know you're wondering how can you educate your customers.

Well, the answer is simple: Marketing is the most powerful tool of all.

I know you will say but what does marketing have to do with education?

Today it seems to have nothing to do with it.

Or rather, today marketing is mistakenly traced back to advertising but marketing is not advertising.

Marketing is a process that has within it many processes that are used to sell goods or services to a group of people who want them.

Advertising is one of these processes.

But marketing has within it a very important process: the educational process.

This originates as an activity based on the creation of educational materials aimed at removing and/or changing habits in order to promote the sale of a product/service.

This is.

So here it is if you really want to help avoid waste production there is only one direction to go: you have to educate your customers and suppliers about the value of their waste and how important it is to the production process.

The education you can only do in one way: by marketing.

Want to find out how?

Attend the first marketing workshop dedicated to those who deal with waste.

Click here .

Be The Change

Sam

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