Can I Use Google Ads Reach Planner For Free?

Yes, you can use Google Ads Reach Planner for free as long as you have a Google Ads account. The tool is available to all Google Ads advertisers and can be accessed from the Tools & Settings tab in the Google Ads dashboard.

To use Reach Planner, you will need to enter some basic information about your campaign, such as the location, language, device, and audience demographics that you want to target. Once you have entered this information, Reach Planner will provide you with insights into the estimated reach and performance of your campaign, as well as key performance metrics such as the number of impressions, clicks, and conversions.

Using Reach Planner can be a valuable way to optimize your ad spend by experimenting with different targeting options, ad formats, and bidding strategies to see how they would impact the performance of your campaign. By doing this, you can make more informed decisions about your ad spend and increase the effectiveness of your campaigns.

It's important to note, however, that while Reach Planner is free to use, actually running a Google Ads campaign will require a budget for ad spend. The insights and recommendations provided by Reach Planner can help you make more informed decisions about how to allocate your ad spend, but you will still need to pay for actual ad impressions and clicks.

In summary, Google Ads Reach Planner is a free tool that can help you plan and optimize your Google Ads campaigns by providing insights into the potential reach and performance of your campaigns. By using the tool, you can experiment with different targeting options and ad formats to make more informed decisions about your ad spend and increase the effectiveness of your campaigns.

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