Can I trust you?

We are in the middle of a “new” capitalism phase, often referred to as knowledge capitalism. The challenge is to understand it and live in it. And people only share knowledge with you if they like and if they trust you - and if not the only transfer information. You dont need any more information, you need some solid knowledge.

Want to know more? Join us for the live webinar tomorrow: https://www.soulaimagourani.dk/product/personal-branding-webinar/

First of all you need to know that all you have is YOU.

Your brand is everything. People trust people not companies. Do people trust you? Have you "Google searched" on your name? what did you find?

Would you say that you come across as an professional one can trust? Do people rate you online? Any recommendation, bad feedback? if you have clean it up. Find a way to recover your brand.

Do you have a brand strategy? You should have one for this year, the next 3 years and of course your "10 years strategy". If no strategy no brand.

Personal branding is really like a marketing strategy – and you should consider yourself as a company even if you are employed, unemployed, consultant or a freelancer.

You are your brand and your brand is all you got! And if you have a bad brand you should find a way to recover it.

Trust-driven business What does this mean for you?

In the next couple of years, the ability to make other people trust you will be your most valuable asset. This quality will become THE most sought-after competence for both managers and organizations. People need to feel they can trust you.

Confidence is about being able to trust and knowing how they will react when problems arise.

Trust as a foundation

The caveat is that once trust is lost it is very difficult to recover, if it can ever be recovered.

Two people who have worked to develop a personal and professional relationship based on trust can much easily obtain mutual benefits from the relationship than if they would have only focused on products, reasoned matters and formalities as a basis for their interaction.

Personal branding is about visibility and marketing. The ability to make other people trust you has become a critically important competence. You know when you come across a strong brand and a strong profile.

Learn a strategy on how to create a personal brand and how you go about building or changing a brand.    

Trust is a relationship essential

Being trustworthy is a sought after quality that is indispensable to your career.

In order to build trust, you have to enter into dialogue with other people and be aware of how you are perceived.

It is well understood that we live in a society based on social networks, which means that we depend on relationships to achieve our individual and organizational successes.

Your ability to build trusting relationships with people who are loyal to you, and to whom you are loyal, is a prerequisite for gaining access to contacts, contracts, influence, and information. Companies are increasingly choosing employees that are memorable and trustworthy as this will be beneficial to the company’s performance.

Your professional skills and knowledge are no longer the key deciding factors. Your manager and your company want to know something about how and through whom you increase your knowledge. They recognize this as a predictor of how successful you will be in the company.

Research illustrates that people buy goods, ideas, and products from a person when there are three aspects present in a relationship:

? Trust. Customers must feel that they can count on you and that what they see and hear is they get (you are authentic).

? Privacy. What one says, shows, and thinks remain between you and that person. There must be mutual confidentiality between the two of you; this requires that you also give something of yourself in this relationship which is both professional and informal.

? Taken care of. To be able to feel being taken care of, people must have a genuine feeling that you are interested in making them a success and that you regularly expend effort to help them reach their goals.

Want to know more? Join us for the live webinar tomorrow: https://www.soulaimagourani.dk/product/personal-branding-webinar/

We will teach you:

?  How to build a brand

?  How to nurture a brand

?  How to change a brand (re-branding)

?  What NOT to do

https://www.soulaimagourani.dk/product/personal-branding-webinar/