Can Horror Films Help You Market Your Business?
When you want adrenaline pumping, at least for those who can handle it, horror movies are a great entertainment source. What you don't know maybe that important promotional lessons can also be learned by the local companies from these movies. Marketing must not be intimidating... Especially if you take modern horror tips.
No Need For A Large Budget
While you will certainly broaden your scope by pumping more money into a marketing budget, this is not necessary to ensure success. Take for example the Blair Witch Project. Although the film cost just $22,500 to produce, in the box office it netted $250 million. Or how about the behavior of Paranormal ...? It cost 15,000 dollars and netted 193 million dollars. Low-cost marketing techniques can go a long way, such as social media, online marketing, and email marketing.
Never Go In Alone
One of the biggest mistakes people make in scary movies is splitting up or, even worse, starting out on their own. This strategy never ends well in horror flicks, and the same is true for local business marketing. You should be promoting the product on various fronts, including social media, email newsletters, online videos, and offline strategies, to ensure success. When you have got you are more likely to come out alive.
There Is Probably More Than One
Just because you took out one zombie does not mean the threat is over. In fact, there are probably more out there. This is the same with upset customers. If one is making a complaint online you can assume that the issue is larger than just one consumer. Handle these issues immediately and transparently. This ensures other customers will note that your company is one that cares.
Never Be A Jerk
Even though it is a little messed up, everyone roots for the jerk in a horror movie to bite the big one. In most, it happens. Acting like a jerk even once can destroy your company. One restaurant owner recently used vulgarities to the media about not wanting loud children in her eatery; another auto mechanic decided to announce that he had sabotaged the cars of those who did not agree with him politically. If it will upset any of your customers, try to avoid it.
Horror films offer plenty of life lessons from not running upstairs to never assume that the bad guy is dead. These teachings would certainly help the business successfully by ensuring that you apply them to the world of marketing.
For more information, contact Paul Conant anytime at 1-855-544-9666 or send an email at [email protected]!