Can Fashion Ever be Sustainable?

Can Fashion Ever be Sustainable?

Sustainable fashion, focusing on minimal environmental and societal impact, is crucial as industry accounts for significant carbon emissions and resource usage. Progress includes increased use of responsible materials, repair and reuse models, growth in pre-loved fashion, and integration of sustainability into business goals. However, challenges remain.


On the background of an increasing number of environmentally conscious consumers, government initiatives and growing demand of ethically made products, the fashion industry seems to be adapting its way to the future – becoming more sustainable.


First of all, what is sustainability when it comes to fashion? In general, sustainable fashion is the practice of sourcing, designing and retailing clothing, with minimal impact on the environment and society. This includes processes with minimal usage of resources and end products which are renewable and can be integrated back to nature. But the fact is that the definition of sustainability has been evolving continuously and industry has been making efforts to keep up with the changes.


The World Bank states that?textile manufacturing and the fashion industry?accounts for 10 per cent of carbon emissions and one-fifth of 300 million tons of plastic produced globally each year1. The industry employs more than 430 million people globally. These numbers strengthen the need to constantly improve the way we create fashion.


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While the fashion industry has historically been associated with environmental and social issues, there is a growing movement towards sustainability within the industry. By embracing eco-friendly materials, ethical production practices, and transparent supply chains, fashion brands can minimize their environmental footprint and promote fair labor conditions. Autify Network leverages blockchain's immutable and tamper-proof features to tackle supply chain and retail challenges worldwide. This technology guarantees customers access to trustworthy product details, fostering sustainability and accountability in the sector. With secure, trustless data exchange, the Autify Verified brand can drive growth, profitability, and enduring customer connections.

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