Can eyeliner/lipliner pencils be produced using sustainable materials? My Beauty Quest.

During my tenure with Liht organics, I always raised this question in all my board meetings as eye pencils and lip pencils are the most sought-after product in the middle east and we didn’t have them in our range.

The reason for not having was our brand’s core principles of using organic and sustainable materials which do not harm our environment.

Recently, I came across an article that I feel will solve my quest regarding developing eye pencils with sustainable materials.

According to the "Deloitte Millennial Survey 2020 ",?protecting the Earth clearly appears as the top priority for these generations, which were surveyed in 13 countries around the world.?

And most of them said they intend to continue changing their daily, personal routines with an eye toward improving the planet. For instance, two-thirds?of respondents?(64%) said they are cutting back on single-use plastic and recycling more.

Beauty cosmetics manufacturer Schwan Cosmetics?and?packaging manufacturer?Sulapac?have combined their skills to create lip liner and eyeliner pencils with?a sustainable barrel material, capable of containing the volatile ingredients that are key components of these products.

They produce the eyeliner pencils using the sawdust from the industrial side streams and help recycle the sawdust into a pencil-shaped barrel.

They have also found the solution for ingredients i.e. Lead which is found in most eye/ lip liner pencils.

Since both the packaging and ingredients are now bio-based materials hence the world would soon say goodbye to plastic barrels and wooden pencils.

Surely, the technological advancements in the beauty sector are breathtaking with new ingredients and packaging materials being invented.

I recall the lovely quote related to beauty:

“You glow differently when you are naturally happy.”        

Read the article highlighting the purpose-driven brands & why having a purpose is important to have a competitive advantage?click here

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Retailers who want to grow and scale their businesses and need a helping hand to make their vision into reality may reach out to me directly by mailing me at?[email protected]