Can emotional AI understand your feelings without compromising your privacy?

Brands trying to latch onto consumer behaviour is not new. Be it asking for customers’ input for a product launch like McDonald’s recent signature collection or using AR/VR to engage customers in immersive ads like Coca-Cola’s latest ad turning a crowd into bubbles in a Coca-Cola bottle. And now it’s no longer about the experience but tapping into consumer emotion through emotional AI. From what is understood, this technology is designed to interpret human emotions by analysing various indicators, such as facial expressions, voice tone, and even physiological responses. By harnessing these insights, brands can tailor their marketing strategies to resonate more deeply with consumers, sounds like a dream come true right?

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UNIQLO onboards Kareena Kapoor Khan and Sidharth Malhotra as brand ambassadors

UNIQLO, an apparel retailer, announced Kareena Kapoor Khan and Sidharth Malhotra as its new brand ambassadors in India. From what is understood, the two starts will debut with the company’s new campaign. The company added that the 30-second campaign films highlight how the actors incorporate these winter essentials into their everyday routines.?

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18 years of Bigg Boss: The recipe for reality TV’s long-lasting appeal

At a time when content on television is being redefined, the shelf life typically is seasonal, Bigg Boss – the reality show aired on Hindi General Entertainment Channel (GEC) Colors from the house of Viacom18, has managed to sustain itself for 18 long years with the 18th season currently on air. “The show’s appeal lies in its ability to offer a glimpse into the real lives of celebrities, showing how they behave in a different setting, their thoughts, and their emotions. This element of realism and unpredictability keeps both contestants and viewers engaged. Each season introduces something new and different, maintaining the show’s freshness and relevance.

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Influencer marketing drives 11x ROI, boosts engagement across Tier 2 and 3 cities; reveals report

Influencer marketing generated 11x ROI while influencer partnerships grew by 21% year-on-year, according to Qoruz’s Diwali Festive Report 2024. The report highlighted a clear shift in brand strategies, with companies increasingly leveraging influencers to enhance brand visibility and consumer engagement during the festive season. One of the most significant findings was the role of influencers in reaching India’s Tier 2 and Tier 3 cities, where over 50 million shoppers participated in Diwali festivities. 22,000+ influencers generated 67,000+ posts, which engaged 80% of Diwali shoppers.

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YesMadam’s Mayank Arya eyes Rs 100 crore revenue target while expanding into offline services

In today’s world, everyone desires to be groomed and pampered, particularly urban citizens and women. The salon industry has evolved into a multi-million dollar business, and post-COVID-19, there has been a significant boost in home salon services. Many of us have seen family members or relatives calling the local ‘parlour didi’ for quick beauty services, but the professionalism often fell short. This gap has led to the rise of home salon service platforms that offer standardised services and a professional salon-like experience at home.

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The Body Shop launches ‘Spark A Change 2.0′ campaign with Diana Penty

The Body Shop has launched the second edition of its festive campaign, ‘Spark A Change 2.0’ featuring Diana Penty, Indian actress and model, alongside Plastics for Change, its long-standing community fair trade partner. From what is understood, the campaign includes a video highlighting its ethos, focusing on the theme of festive gifting that supports marginalised communities in India.

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How Blockchain and AI transform brand communication and security

Imagine customers entering a retail store and receiving an unexpected notification from a brand offering a considerable discount. However, there is uncertainty as to whether or not this offer is genuine, underscoring the necessity of digital trust in businesses. When companies establish trust, customers are more inclined to participate in offers such as digital coupons without concern for scams or deception.

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Vedanta acquires Kalinga Lancers to revitalise Indian Hockey

Vedanta Limited has acquired full ownership of the Kalinga Lancers, a hockey team based in Bhubaneswar, Odisha. The acquisition, previously co-owned by Odisha Industrial Infrastructure Development Corporation (IDCO) and Mahanadi Coalfields Limited (MCL), was announced during a franchise event in New Delhi. The move comes as the Hockey India League (HIL) is set to return.

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People Movement: Check out who moved where

Magicbricks has promoted Prasun Kumar to chief of marketing, to oversee the company’s marketing, research, and editorial functions. It is understood that in his new role, Prasun will also serve as business head for several strategic revenue verticals. It is understood that Prasun rejoined Magicbricks in 2023, having previously held the position of chief marketing officer at Justdial. His career, spanning over two decades, includes leadership roles at companies such as Reliance Communications, Sony Mobile Communications, MTS, Levi Strauss & Co., Madison Communications, and McCann Worldgroup, the company added.

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Unilever overhauling European homecare supply chain, executive says

Unilever is spending over 150 million euros ($165 million) to revamp its European homecare business’ supply chain, a senior executive told Reuters, aiming to make up for years of underperformance and tap into young, post-pandemic shoppers.

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