CAN DESIGN BE USED TO DO GOOD?

WE BELIEVE YES!

Excited to share the initiative on chocolates for festive greeting this year. We partnered with the India Foot and Mouth Artists or IMPFA.

• They are an internationally registered organization of specially-abled artists who paint with brushes held in their mouth or feet.
• Around 20 artists are spread across different parts of the country
• Support Self-Help and Not Charity- is the motto of this society. (Within You I Find Myself- https://www.youtube.com/watch?v=d-dXP5WimZk )

So, what did we do?

We got the artists to create exclusive paintings based on the theme “Festive Creations” to be used on packaging of our assorted chocolates.

• The packs create awareness about the association as well as the artists’ work.
• Both front of pack and back of pack are used to tell a powerful story that connects with the consumer.

There are amplification plans through media/ PR as well as POS to shout about the good work ! Do look for these as you shop for the festival this year.