Can #ContentMarketing Really Generate Leads?

We hear a lot of talk about getting more fans on Facebook, and followers on Twitter and LinkedIn. Many businesses spend their marketing dollars as if the actual interaction on social media is responsible for generating leads and creating sales. It's not that social media isn't important; more that it can be the first step toward getting someone new to your website. We hear a lot of talk about getting more visits to your website. Many businesses spend their marketing dollars as if actual visit to your website are responsible for generating leads and creating sales. Well, that's just the second step. 

The problem is that it is not super easy. It is just that it is worth it. I can break it down for you in three not-so-easy, yet meaningful steps:

Read this article for the total breakdown.