Can Bing Finally Dethrone Google?

As the AI search wars heat up, Google may finally face some competition for its position as the number one search engine.

Semafor reported today that in the next few weeks, Microsoft’s second-place search engine Bing will incorporate the latest version of ChatGPT, known as GPT-4.

?? Bing's Big Win

Sources say that the main difference between ChatGPT and GPT-4 is speed. According to the report, the updated software responds to queries much faster and provides more detailed responses.?

With the integration of GPT-4, Bing would be able to provide users with humanlike answers, rather than displaying a list of links.

Semafor also reported that OpenAI is planning to launch a mobile ChatGPT app in the future and test a new feature in its Dall-E image-generating software that would create videos using AI.?

OpenAI and Microsoft declined to comment.

?? Google Pushes the Panic Button?

Google, meanwhile, is sweating. But a new report from CNBC gives us some details about how the search giant is preparing to respond to the threat of ChatGPT.?

According to the report, the company is currently testing an AI chatbot of its own called “Apprentice Bard,” which offers responses to questions posed using natural language just like its rival. A big advantage for Bard is its ability to discuss recent events, a feature ChatGPT doesn’t have yet.

The company is also testing alternate versions of its home page, according to designs viewed by CNBC. One version replaces the current “I’m feeling lucky” button with prompts for potential questions.?

Quoting the report:?

When a question is entered, the search results show a grey bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.

As The Verge points out, this design may be reminiscent of ChatGPT's homepage, which lists example questions, capabilities, and limitations above a search box.

It's not clear, however, what response to ChatGPT Google will take.?

Images: Canva/DALL-E 2/ChatGPT