Can Automated Emails Improve the Candidate Experience?

I have to be honest. We all know that a lot of TA leaders are constantly on the lookout for ways to cut down on the tasks recruiters dread the most. One of those is breaking the news to candidates who didn’t make the "next step" in an automated rejection email rather than personally explaining why someone isn’t moving forward. And sure, those automated emails can help avoid any potential legal hiccups if a recruiter accidentally goes off-script. But here’s the reality—it’s a terrible candidate experience. Ghosting candidates after an interview and automated rejection emails are about as pleasant as a warm cooler full of O’Douls.

I know, I know—I’m always talking up the ERE Recruiting Conferences, but there’s a reason. The fall conference in Anaheim, CA, includes the CandE awards ceremony. These awards spotlight companies that have cracked the code. They’ve tackled negative candidate experiences by digging into their data and making real improvements. Here’s a sneak peek of the CE insights Kevin Grossman will discuss at the conference:

• Candidate engagement is crucial: Job seekers value efficiency, transparency, and consistency throughout the application process. Many candidates report being “ghosted” by employers, which can lead to negative experiences.
• Balancing technology and human touch: While some HR professionals are concerned that AI-powered tools lack human connection, automation can enhance personal interactions by freeing recruiters’ time to focus on meaningful conversations.
• The RIGHT Automation improves candidate experience: Implementing automated communication tools can help maintain regular contact with candidates. However, it must be at the right touchpoints designed to set realistic expectations and encourage them to stay engaged.

Even in a market like this, where unemployment is low, but layoffs are happening, now is the time to invest in long-term recruitment strategies. Remember, the U.S. is facing a significant talent shortage. Join us at the ERE Recruiting Conference to learn from top TA leaders who will show you how to elevate candidate experience and recruiter efficiency in your hiring process.