Can anyone sell real estate?
There are some industries and jobs that are well-defined. Plumbers fix water issues. Teachers educate children and our youth. Nurses care for the sick. Real estate, however, isn’t a simple transaction that starts and ends with the property sale.
The role of a real estate agent can differ greatly, from one day to the next.
It's not a career that fits neatly in a job description. A lot of the time, it’s what you make of it – and that’s exactly what I love about this industry. It’s particularly unique because it blends two worlds – property and sales.
On one hand, there’s the real estate-specific knowledge – which you get through your real estate license. This is the industry training, with all the practical information. For example, how to appraise a home, interpreting real estate legislature, managing the sales process, delivering presentations, and marketing properties.
Then, there’s the sales training. To learn the mechanics and mindsets around making sales. Rejection and knock-backs are a natural part of any sales role. I’ve said this before, real estate is a relationship business. You need to be able to play the long game and nurture a network.
Can both real estate and sales be taught? The first part, yes. The second –learning sales – comes with a caveat. Yes, it can be taught, but in my experience, there are two necessary components to success in sales:
1.???Self-motivation: The right attitude
2.???A shared mission: The comradery of a team
This isn’t to say there aren’t sales professionals why fly solo and prefer to do deals on their own. But for our industry, we’re not only handling sales worth hundreds of thousands (or millions) of dollars; these are also extremely emotional purchases. As emotional and nuanced as it gets.
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Buying (or selling) a home also relates to family, lifestyle, community, and future wealth. For many, it’s a joyous moment. For others, it follows a tragedy or a change in life circumstances. In those situations, real estate agents also become ‘therapists’ and ‘coaches.’
Well, this is our perspective within the Nitschke team.
Our door’s always open. The call will always be returned. The extra mile will always be taken. We see the emotional support as equally as important as the real estate expertise.
Nitschke real estate agents are internally motivated and enjoy the sales journey just as much as the end result. Sometimes, this takes years. It’s about balancing results with relationships. This means supporting the many clients at the stage they’re at. Jumping on a call with a prospective lead one day, then guiding another client through settlement the next day.
It's the most rewarding job. It’s also hard at times, which is why the people piece is so crucial. To feel like you’re part of something bigger, a group of people working towards a collective mission – that impacts clients, the Hills community, and our industry.
Home is a sacred place. No other industry deals with the home quite as intimately as real estate does. I believe, if you share the same sentiment, you’re bound for lifetime of success in our industry.
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