Can AI Video Tools Revolutionize Content Marketing?

Authors: Dan Marriott and Ashraf (Ash) Ahmad

Ever feel frustrated by the time and resources it takes to create high-quality video content?

If you’re a content marketer, you know that video is one of the most powerful instruments in your toolkit.?

Short-form videos bring the highest return on investment (ROI) of all types of content, according to HubSpot’s latest State of Marketing Report .

Many content marketers struggle to find the time and budget to create high-quality videos that reflect their brand vision.?

Even the latest text-to-video AI tools like Veed.io and Invideo provide pre-rendered, difficult-to-edit clips which require a lot of trial and error.?

Enter Odyssey , a new AI startup that promises “Hollywood-grade” video creation with one important difference: fine-tuned control. It gives creators the power to edit every element of their scene in real-time, paving the way for pixel-perfect brand storytelling.?

Odyssey recently secured a $10 million funding round from top investors including Google Ventures. Their main target audience is filmmakers and video game producers, but, once widespread, their use cases will surely extend to other industries, including content marketing.

Once it does, marketing video content may start to look very different.

The pitfalls of text-to-video tools

Generative AI has brought a wave of text-to-video tools that can create high-quality, human-prompted clips.?

ChatGPT’s Sora is a leading example of this, and went viral after its launch campaigns showed several examples of prompt-generated videos.

Here’s one example of a dancing kangaroo generated from just five words: 'A cartoon kangaroo disco dances.'

Like with ChatGPT, Sora users can create more detailed prompts to get a more accurate representation of their vision. Just look at the artistic license that this prompt uses – perfect for the start of a Paris tourism advert, perhaps.?

While these tools generate impressive clips, their limitations become clear when it comes to editing.?

Yes, they deliver a complete, pre-rendered video, but they offer no control over individual moments. Content creators can refine their prompts in an attempt to achieve their vision, but this process can be frustrating and time-consuming. In fact, the creator might find they never get exactly what they were looking for.?

Benefit to Marketers: How Odyssey Promises full control

Text-to-video tools generate impressive clips, but their limitations create space for a more flexible solution. This is where Odyssey steps in.?

Odyssey’s tagline is “stunning visual AI that you direct”. This refers to the tool’s modular approach, which lets you control separate aspects, including scenery, characters, lighting, and motion via dedicated AI models.?

How to adjust the lighting of your sequence according to “time of day."

As the creator, you can use this granular control to tweak any part of the video with pixel-perfect accuracy, rather than receive a black-box creation that you can’t change.?

“Hollywood-grade" might sound like a pipe dream, but the potential benefits for businesses are mouthwatering, including

• High-quality explainer videos and demos that explain in precise detail how products work
• Eye-catching cinematic social media content?
• Cost-effective production that lets you create incredible videos without a budget of millions.

A glimpse into the future

Odyssey isn’t on the market yet, but its recent funding round takes us a giant step closer to seeing AI-powered real-time video creation enter the mainstream.?

Once this happens, marketing teams of all sizes will find they can craft every detail of their cinematic videos - without wrestling with clunky editing software or settling for generic pre-rendered clips.

Hollywood-style marketing content? It’s not as far away as you might think.

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-Dan and Ash?