Can AI Sales Reps Replace Human Sales Reps? ??
AI BDRs (or AI Sales Reps) are becoming more popular, but they often perform poorly. A BDR (Business Development Representative) is responsible for booking meetings.?
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However, when AI takes on this role, there are a few challenges:
1. Small Target Markets (especially in Nordic countries) ??
?- Dream prospect lists in B2B are often short.
- Outreach volume remains low.
- Expanding the list can cause headaches and reduce prospect quality.
2. Language Barriers ????
- AI’s ability to engage in conversations for example in Finnish is weak.
- While this issue has improved technically, it still affects the quality of the copy.
- We are still learning how to write or prompt natural interactions effectively.
3. Misconception that AI Replaces Human Roles ??
- AI and automation are often seen as replacements for human roles.
- Instead, AI should be viewed as a tool for BDRs, not a replacement.
What Can AI and Automation Help With? ??
1. AI boosts outreach volume and conversion by supporting initial contact, rather than trying to convert prospects directly.
2. AI-driven outreach can still convert if the content is relevant enough.
3. AI excels in nurturing leads—since nurturing is 70% of sales work, AI and automation can provide significant value here.
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Tip! Get Started with an Automation Specialist ?
To implement AI and automation effectively, work with a specialist. Sellai offers automation experts who can help integrate AI tools and automate your sales processes. Book a time via Calendly ?? to learn how we can help enhance your B2B sales process.?