Can AI Generated Content Help Marketers Increase Engagement With Their Audience?

Content creation for marketers can be a daunting task. It takes time, effort, and resources to create effective content that resonates with the audience. However, with the emergence of AI generated content, marketers now have a unique opportunity to create engaging content quickly and cost-effectively. Let’s explore how AI generated content can help marketers increase the number of blog posts and engagement with their audience.

What Is AI Generated Content?

AI Generated Content (AIGC) is a type of content created by Artificial Intelligence (AI). It is created using algorithms and Natural Language Processing (NLP) to generate unique content that is tailored to the needs of a particular marketer or audience. Your marketers will have to know your brands keywords and opportunities for business growth. AIGC can help marketers reach more people, increase engagement with their target audience, and optimize their marketing campaigns. AI generated content also offers a cost-effective way to create engaging and relevant content that can be used across multiple channels. AIGC can be used to create blog posts, social media posts, video content, and even emails that are tailored to the needs of a specific target audience. AI generated content can help marketers save time, while providing content that resonates with their target audience.

How Can AI Generated Content Help Marketers?

For marketing professionals looking to reach more of their target audience and create more content with less effort, AI generated content can be a real game-changer. AI generated content is created through the use of natural language processing and machine learning -? allowing computers to generate human-sounding copy. AI generated content can save marketing professionals valuable time, as it enables them to produce content quickly and easily.

AI generated content also helps marketing professionals increase the number of posts they can create. As AI generated content requires less effort to create than traditional human written content, it allows marketers to publish more blog posts more frequently. This can help them reach more of their target audience, as well as increase their overall engagement.

Data from previous posts and comments are used to create content that is tailored to the interests of the marketers target audience. This means that marketers can create content that speaks directly to their readers and is more likely to resonate with them. Yes, AI generated content can provide a wide range of benefits to marketing professionals, including increased efficiency, increased post frequency. Take note, that mastery of language must be controlled by the marketing professional it is that persons role to leverage the power of AI generated content to better reach their target audience and maximize the impact of their campaigns.

Case Study: Outbrain

Who is Outbrain?

We are a foundational component to media companies' tech stacks empowering them to compete with the walled gardens on audience acquisition, engagement, and retention.

Our world-class advertising platform helps global to emerging brands connect with consumers on the open web through engaging ad formats that inspire action.

Outbrain is a content recommendation platform used by marketing professionals to drive engagement and increase website traffic. This platform uses artificial intelligence (AI) to generate personalized content recommendations based on the reader's interests.

Outbrain uses natural language processing (NLP) to analyze millions of tweets and identify trending topics and topics of interest for marketing professionals. Outbrain then uses this data to create original, relevant, and compelling content that resonates with readers and drives engagement.?

Using marketers can quickly create engaging blog posts, social media posts, video scripts, and more. The AI-generated content saves time and resources, allowing marketers to focus on other aspects of their marketing strategy. In addition, because the AI-generated content is targeted and personalized, it has the potential to increase website visits and engagement with the audience.?

Since launching , Outbrain has seen a significant increase in website visits and reader engagement. Outbrain's AI-generated content has been embraced by marketing professionals as an effective way to reach readers and improve their digital marketing strategies.

AI Can Work For You - You Have To Work It

As marketing professionals, it is important to stay ahead of the curve when it comes to leveraging new technologies that can help you reach and engage your audience. AI generated content is a powerful tool that can help you create more keyword-empowered content. With AI generated content, professionals can create multiple blog posts with unique content in a fraction of the time and cost it would take a professional writer to create the same amount of content. This can help you increase your blog output and SEO. AI is a part of the marketing toolbox, and belongs in the marketing mix. However, you will have to be consistent on using the same tool so it can learn your brand voice and you must employ a communications professional to enhance and review all AIGC.