Campfire Session I Achieving Simplicity in User Experience

21 June | 14:40 | Idea Hub

Latest developments in #technology allow companies to quickly launch new business opportunities by purchasing tech #solutions from vendors instead of developing in-house. But even in this case, the question on how to simplify this technology for the end user remains.

Is it possible for #traders to use a complex investment system without being tech-savvy?

Is it possible to unify multiple applications and promote them as one?

What should companies look for when offering new technologies to their clients?

Industry experts will discuss all these questions and more at the joint campfire session.

We have asked our speakers to share some insights on the session. Let's see what they have to say!

SPEAKERS

Anton Sokolov - Marketing Manager, Brokeree Solutions

Tatiana Pilipenko - Regional Head of Business Development, Brokeree Solutions

Warren Kopelowitz - VP of Sales, SkaleCRM ?

1. What do you think will be the highlight of the discussion and why should the audience attend it?

Anton Sokolov, Brokeree Solutions

The technological complexity of feature-rich software is often overlooked and brokers find themselves between two colliding worlds. One where tech providers want to add new functionality and expand their apps and the other where traders are seeking the most straightforward and intuitive experience in trading or investing. During this campfire session, we will explore what brokers should pay attention to when choosing and integrating new technology into their business.

Tatiana Pilipenko, Brokeree Solutions

Providing the best client experience is crucial for brokers and their business. Here at Brokeree we provide technology that helps expanding services brokers offer to their clients. To make this experience seamless for the end users, we will be going over the investment platform integration with client area, hustle-free setup and some hints on what brokers should pay attention to while looking for a new technology.

Warren Kopelowitz, Skale?

Its all about keeping your Trader engaged and providing a seamless, easy and friendly user-experience. You dont want to miss me speaking about how AI and the latest tech coming out of Skale enhances brokers' tech stack and therefore gives them the ability to offer their trader the best in the Industry.

2. What are you looking forward to the most at iFX Expo?

Anton Sokolov, Brokeree Solutions

The sheer amount of high profile attendees and the opportunities you get by just chatting with people at the event is always what excites me the most about iFX EXPO conferences. I always return overflowing with new ideas that are then transformed into tangible benefits for our clients in a form of turnkey technology by wonderful specialists at Brokeree Solutions.

Tatiana Pilipenko, Brokeree Solutions

The drive and energy that expo always gives! Morning coffee while having a chat with a familiar person, panel discussion and teamwork. I think that would be in a nutshell.

Warren Kopelowitz, Skale?

The diverse range of people, cultures and businesses that will be there.

3. Tell us a bit about what you do / your company / who you are looking to network with?

Anton Sokolov, Brokeree Solutions

My main focus is shaping the brand of Brokeree Solutions and helping brokers navigate through a complex world of technology.

Brokeree Solutions is a turnkey tech providers for multi-asset brokerages. After a decade of working shoulder-to-shoulder with leading global brokerages, we have an extensive product portfolio that encompasses every needs a broker might have starting from liquidity management to establishing new services with investment systems like Social Trading and PAMM.

I am a big fan of in-depth discussion with industry experts as by merging ideas and hands-on experience from different areas of expertise the true innovation rises.

Tatiana Pilipenko, Brokeree Solutions

This year I started leading the team in APAC, UK, Americas regions, so we are looking into expanding our business internally and externally. We are also actively working on improving our products and their abilities, including the fact that we've just released a mobile app for Social Trading which is actually another point I'm looking forward to sharing at iFX expo!

Warren Kopelowitz, Skale?

I am VP of Sales at Skale, a leading SaaS technology company that provides an Enterprise Grade CRM to brokers.

Skale provides a CRM, back-office, traders area and IB portal solution for brokers. In addition, Skale has a plug-and-play platform where many plugins such as trading platforms, PSPs, BI, and marketing tools are already integrated. Skale believes in providing enterprise-grade technology as a service that enables its customers to scale and grow their business.

Don't miss out on this session at?#ifxexpo?to gain valuable insights on the fintech industry. More discussions on iFX EXPO’s?Agenda.