Campaigns We Like this week: Swiggy, The Sleep Company, HSBC Mutual Fund, MakeMyTrip and more.
From doorbells to the NSE bell, Swiggy celebrates a decade of growth
Swiggy , now Swiggy Ltd., celebrated its stock market debut on the NSE, with co-founders and delivery partners symbolically ringing the bell together. The brand released a heartfelt ad, illustrating its journey from startup to publicly listed company, highlighting the crucial role of its delivery heroes in its success.
Sriharsha M. Nandan Reddy Rahul Bothra Girish Menon Phani Kishan Addepalli Rohit Kapoor Madhusudhan Rao Amitesh Jha Mayur Hola Deepak Maloo Sidharth Bhakoo Manoj Muthu Kumar Arjun Choudhary Ashwath Swaminathan Ajit Panigrahi Swapnil Bajpai Bharath Vaidyanathan Prateek Suri Abhishek Shetty Ashwin Mazumdar Dhanya Hemanth Raj
Read the article here: https://mediabrief.com/swiggy-celebrates-a-decade-of-growth-ipo/
HSBC Mutual Fund launches digital film to highlight early financial planning: ‘Naye Nazariye Ki Udaan’
HSBC Mutual Fund 's new film, Naye Nazariye Ki Udaan, launched on Children’s Day, encourages young parents to start early financial planning through SIPs. Featuring a whimsical father-child duo, the film uses humor and imagination to highlight how mutual funds can help secure children's aspirations. HSBC aims to inspire long-term investments, creating a stable financial future for families. The film is set to reach audiences via social media and digital platforms.
Read the article here: https://mediabrief.com/hsbc-mutual-fund-highlight-early-financial-planning/
MakeMyTrip launches quirky campaign with Alia Bhatt and Ranveer Singh
MakeMyTrip ’s humorous three-film campaign featuring Alia Bhatt and Ranveer Singh addresses common travel frustrations, from finding familiar food abroad to budget-friendly accommodations. Highlighting options like the “Loved by Indians” filter and serviced villas, the campaign emphasizes MakeMyTrip’s solutions for smooth travel experiences. Running across TV, digital, and social platforms, the campaign aims to make travel planning easier and more enjoyable.
Read the article here: https://mediabrief.com/makemytrip-launches-campaign-with-alia-ranveer/
Sima Taparia matches mattresses in The Sleep Company’s new wedding campaign
The Sleep Company 's latest campaign, Peaceful Sleep Mubarakh Ho!, brings matchmaking icon Sima Taparia to the world of mattresses. With her charm and expertise, Sima highlights the value of comfort and trust, drawing parallels between finding an ideal partner and the perfect mattress, backed by TSC’s 10-year warranty.
Priyanka Salot Priya Pardiwalla
Read the article here: https://mediabrief.com/sima-taparia-matches-mattresses-for-the-sleep-company/
Perfetti Van Melle India launches new campaign ‘Yes To Fresh’ for Mentos
Mentos' new ‘Yes To Fresh’ campaign, featuring actor Abhay Verma, transforms dull moments into lively experiences. In a playful ad, Abhay’s classroom springs to life with vibrant chaos after popping a Mentos, symbolizing how the candy refreshes everyday moments. The campaign celebrates fun and spontaneity.
不凡帝范梅勒糖果中国有限公司 Gunjan Khetan ???????????????????? Anurag Agnihotri 奥美 Gaurav Soni Nishtha Chaturvedi Vasundhara Yadav Pragati Nagpal Richa Sharma Prannay Seth Priyaranjan Upadhyay Pratyush Kumar Karan Budhiraja Rajiv Das
Read the article here: https://mediabrief.com/mentos-yes-to-fresh-campaign/
SUGAR Cosmetics teams up with Kriti Sanon for new campaign
SUGAR Cosmetics teams up with BC Web Wise and Kriti Sanon to launch the SUGAR POP Ultrastay Transferproof Lipstick. The ad showcases the lipstick’s “Colour Sahi, Transfer Nahi” benefit, highlighting its smudge-free, vibrant wear for Gen Z’s on-the-go lifestyle, capturing everyday glam without compromise.
Vineeta Singh Kaushik Mukherjee Kusum Manral Sushil Chavan Avishek Mukherjee Avinab Saha Devanshi Shah BC Web Wise
Read the article here: https://mediabrief.com/bc-web-wise-x-sugar-cosmetics-x-kriti-sanon/
Campus unveils new brand campaign #MoveYourWay with Vicky Kaushal
Campus Activewear Ltd 's new campaign with Vicky Kaushal celebrates individuality with the “Move Your Way” message. The ad shows Vicky embracing his unique style, conveying Campus’s encouragement for youth to express themselves boldly and confidently. The campaign spans TV, digital, OOH, and more.
Read the article here: https://mediabrief.com/campus-unveils-moveyourway-campaign-with-vicky-kaushal/
Jayaram and Kalidas lead Goibibo’s new campaign for Tamil Nadu and Kerala travelers
Goibibo 's latest No-Compromise campaign stars Jayaram and Kalidas, revisiting nostalgic characters to connect with Tamil Nadu and Kerala travelers. The digital film promotes Goibibo's trusted user reviews for booking the perfect hotel and includes a 50% discount on first bookings for a limited time.
Read the article here: https://mediabrief.com/goibibo-launches-the-no-compromise-campaign-with-jayaram-and-kalidas/
KONE Elevators and Escalators lights up Diwali with ‘Celebrate Safely, Celebrating Safety’ campaign
通力 Elevators and Escalators launched "Celebrate Safely, Celebrating Safety" for Diwali, in partnership with United270 Global, to promote safety during the festive season. Blending cultural relevance with consumer insights, the campaign positions KONE as a responsible leader in India’s elevator industry.
Read the article here: https://mediabrief.com/united270-global-celebrates-diwali-with-celebrate-safely-celebrating-safety/
Nibav Home Lifts rolls out TV campaign: ‘Live Like A King’
Nibav Home Lifts unveiled its "Live Like A King" TVC across South India, featuring the Series 4 home lift. The campaign highlights luxury, comfort, and convenience, offering a glimpse into how the innovative, energy-efficient lift transforms homes. Ideal for multi-storey residences and joint families, it blends sophistication with accessibility.
Read the article here: https://mediabrief.com/nibav-home-lifts-live-like-a-king/
Founder & CCO at UNITED270 | Co-Founder, Adameve Family | Enabling brands to cross borders. We are in transit.
2 周Thank you Mediabrief.com & team for selecting our another Diwali ?? campaign of ours. United270 Communication Lab KONE