Campaigns We Like this week: GroupM and TotalEnergies, Mountain Dew, Stayfree Secure, boAt, and more.
Stayfree Secure XL challenges the ‘Act’ of period discomfort in new ad starring Kiara Advani
Stayfree Secure XL’s latest campaign with Kiara Advani highlights how women ‘act’ comfortable during periods despite discomfort. With LeakLock technology and a clinically tested non-irritant cover, the brand aims to make periods truly comfortable. The campaign rolls out on TV and digital.
Kenvue | Manoj Gadgil | DDB Mudra Group | Harshada Menon | Siddhesh Khatavkar | Rahul Mathew | baskar thevar | Jena Shah | Kanchi Undevia | Darshika Kapadia | Saad Khan | Pooja Mehta | Snehal Wasnikar | Kanchan Joshi | Shashank Lanjekar | Atreyi Nag | Tanvi Agrawal | Jay Gaikwad | Alisha D'souza | Mayur Patel
Salman and Hrithik bring high-octane energy in Mountain Dew’s new ad campaign
PepsiCo India launches Mountain Dew’s latest campaign featuring Salman Khan and Hrithik Roshan, marking their first on-screen collaboration. Alongside, Sting’s ‘Energy Ka King’ campaign adds to the cricket fever. Both ads debut on Feb 23, capturing the excitement of the ICC Champions Trophy.
More here: https://mediabrief.com/salman-and-hrithik-bring-high-octane-energy-in-mountain-dews-new-ad/
GroupM and TotalEnergies set Guinness World Record with #LambaChalega anthem campaign
群邑 and TotalEnergies ' #LambaChalega anthem campaign for Hi-Perf engine oil set a Guinness World Record with 400+ influencers dancing on Instagram. Featuring stars like Varun Dhawan, the campaign spans 3,000 influencers, uniting India through a high-energy, record-breaking movement.
Ludic launches flagship Slider collection with a nostalgic, comedy-driven campaign
Ludic launches its flagship Slider collection with a witty campaign highlighting unmatched comfort. The ad humorously showcases a son's attachment to his Sliders, proving they’re too comfy to give up. Made with CloudFrame? tech, the collection offers style, durability, and all-day ease.
boAt unveils, ‘Tag It, Secure It’ campaign featuring Shalini Passi and Vijay Varma
boAt Lifestyle ’s latest campaign, featuring Vijay Varma and Shalini Passi, humorously highlights the struggle of finding cherished possessions. The smart tracking tag offers a hassle-free solution, helping users quickly locate their favorite bags, sneakers, and more with a simple ring activation.
Aman Gupta | Sameer Mehta | Tanya Sharma | Siya Wadhawan | Manan Batra | Aashna Suneja | Ramyaa Grover | Medhaj Mohta | Ranjey Jha | Ashish Panwar | Khushi Joshi | Sumeet Shinde | Vibhor Jain | ananya bhambi | Pinki Barick | Vedansh K. | Manila Jolly | Sherry Chauhan | Rakshit Gupta
Swiggy Instamart partners with Gurugram Police to fight online scams
Swiggy Instamart has partnered with Gurugram Police to educate users on cyber fraud. Pamphlets on scams like fake customer care and UPI fraud will be included in orders, helping customers stay vigilant. This initiative aims to enhance online safety and prevent digital threats.
Sairam K. | Mayur Hola | Phani Kishan Addepalli | Amitesh Jha | Abhishek Shetty | Ashwin Mazumdar | Dhanya Hemanth Raj | Sidharth Bhakoo | Manoj Muthu Kumar | Arjun Choudhary | Ashwath Swaminathan | Rahul Bothra | Ajit Panigrahi | Swapnil Bajpai | Bhavya Shah | Bharath Vaidyanathan
More here: https://mediabrief.com/swiggy-instamart-partners-with-gurugram-police-fight-online-scams/
Coca-Cola launches Halftime campaign celebrating the power of a pause
Coca-Cola India ’s global ‘Halftime’ campaign redefines the pause as a refreshing reset. Kicking off in India, it features a lively anthem and a cricket tie-in, offering fans half-price Coke during the India vs. Pakistan ICC Champions Trophy match. Because the best moments start with a break.
Kaushik Prasad | Sumeli Chatterjee | VML India | Babita Baruah
ICICI Lombard highlights the silent struggle of 3.4mn children with vision problems in new campaign
ICICI Lombard ’s ‘Caring Hands’ initiative raises awareness on undiagnosed vision issues in children. The campaign film highlights their struggles, while employees volunteer to provide eye check-ups and spectacles, impacting 500,000+ children across India and driving meaningful change.
Narayana Health launches affordable ‘Aditi’ health insurance with new campaign
Narayana Health Insurance ’s ‘Aiyyoo to Oh!’ campaign tackles insurance fears with humor. Narayana Aditi offers up to ?1 Cr coverage for surgeries, targeting India’s "Missing Middle" with an affordable ?29/day plan. Now available in Bengaluru and Mysore for a seamless healthcare experience.
Ravi Vishwanath | Gunjan Shahabadi | DDB Mudra Group | Priya Shivakumar | Darineh Zal | Sujay Ghosh | Arjit Upadhyaya | Tarun Sathyanath | Menaka Menon | Sanjana Chetan | Film Dojo | Arun Joseph Francis
LIC Housing Finance unveils new brand campaign, bringing ‘neighbour’ back to neighborhoods
LIC Housing Finance Limited ’s latest campaign, Achche Padosi Milte Nahin, Bante Hain, highlights the fading bond between neighbors in busy city life. Through 5 videos in 9 languages, it encourages Indians to rebuild connections, reinforcing the idea that good neighbors aren’t found, they’re made.