Campaign of the Month: Daraz 11.11

Daraz, the country’s leading online marketplace, has announced the second edition of the GyaraGyara (11.11) sale; the campaign will be kicking off on November 11, 2020, and will offer customers a unique experience that will go beyond retail to offer entertainment.

The whole concept of the 50 crore movie definitely has something to do with the daraz! On October 20, 2020, Daraz finally gave the pile a few days in advance to allow the property to have anything to do with it.

Daraz began exposing film characters on various social media platforms, including Facebook and Instagram.

Daraz is proud of how well the campaign has received. It has got the necessary buzz and attention on all kinds of platforms. It's crazy to talk about it and from what you say people can't wait to see what Daraz has to do with this heist!

Daraz then made a buzz to show the mastermind behind it all. And then, finally revealed!

The whole idea was a campaign for the upcoming daraz 11.11 sale! The whole idea became clear after Daraz's final TVC was live. In the ad, we see the whole gang chase after a Rs 50 crore heist (robbery)! Led by Mastermind (Faisal Qureshi), they broke into a bank and found a phone inside the vault. On the phone, the screen indicates daraz 11.11.

By this marketing strategy, the audience has been more engaged than ever! Daraz has been giving witty responses, and the people are loving it!

Daraz introduced the 11.11 sale in Pakistan in 2018 and witnessed an 8x increase in sales volume.

This year, the magnitude of the sale is much bigger.

Daraz is offering 10.5 million deals, discounts worth Rs 50 crore.

Daraz harnessed its access to unprecedented technology and artificial intelligence to bring customers a variety of digital payment options, automate logistics to ensure swift fulfillment of orders, and personalize customers’ experiences on the app. The 11.11 sale brings all these various aspects into play to optimize the customer experience. The audience has been more engaged than ever! For every comment,

Source: Blog.daraz.pk

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