Cameo: The New Influencer Marketing

Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy.

The history goes way back. Marketers have long used celebrities and stars to market products. 

But influencer marketing is a relatively young discipline in the digital marketing era.

And Cameo is about to change how we do it.

Influencer marketing is an effective strategy to reach your audience by connecting your education brand to celebrities, social leaders, entertainers, or thought leaders.

Traditional influencer marketing is often called sponsorships today. Marketers find a famous (or infamous) person to wear their branded merchandise, feature the product in their next production, or push the product in a commercial.

But social media, especially video content platforms like YouTube, has pushed the door wide-open for hundreds of new “celebrities” to be born.

Today, people as young as five years old are becoming stars with over 1 million subscribers to their YouTube channel.

The Internet and various video service platforms have enabled hundreds of previously unknown names to become famous in their own circles.

In other words, the Internet Age has democratized popularity.

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