Cambly's Growth Product Team Achieves Milestone with First-Ever International Research Trip to Shanghai, China

We are thrilled to share a remarkable milestone our Growth product team achieved at Cambly. Recently, we embarked on our FIRST-EVER international research trip to Shanghai, China and it was an eye-opening journey that reinforced our commitment to putting our users first in everything we do! ????

During this research trip, we had the opportunity to build a deep understanding of local students’ needs and challenges. Immersing ourselves in the local markets allowed us to grasp the unique ecosystem and competitive landscape, providing invaluable insights that will shape the future of our product development.

At Cambly, to create products that genuinely solve English learners’ core problems, we must deeply appreciate and understand our users. The learnings from our research trip will be thoughtfully integrated into our product R&D process, ensuring that our users’ experience are at the heart of every decision we make.

Our Regional GM of Greater China, Korea, and Southeast Asia, Michael Shou , shared that one of the most rewarding aspects of this experience was witnessing our team's incredible impact and influence on shaping the product. The collective passion, dedication, and empathy for our users drive us to improve and deliver a world-class learning platform continuously.

Kitty Xu , our phenomenal quantitative UX researcher on the Growth team, truly embraced Cambly’s core values that guided us along this journey:

?? Be a Lifelong Learner: Understanding our users and markets is ongoing. It’s about learning from data and challenging our own assumptions. It’s about learning insight from dashboards, research reports AND?immersing ourselves in local markets and new cultures so we can contextualize the insight. Being a lifelong learner also includes stretching and challenging oneself, and in Kitty’s case, learning to lead international qualitative research.

??Practice Empathy: Empathy is the cornerstone of our approach. We strive to understand the needs and challenges of our users and foster a culture of empathy within our team and across the company, including our HQ’s visits to local teams.

?? Keep a Global Perspective: Cambly’s roots may be in the Bay Area, but our users span the globe! We are dedicated to building a global product that transcends geographical boundaries and serves the diverse needs of our global community.

Our Growth product team feels immensely grateful for the opportunity to make a difference in the lives of English learners worldwide. The passion for our users and the pride in our work fuels our progress, and we can’t wait to share more exciting updates with you!

Special thanks to our visiting team Ariel (Xingxin) Liu , Joe Manley , and Frank Liu , and our hosting team Emma Huang , 马宁 , and 王樱睿 .

Stay tuned for further developments as we continue to innovate and deliver the best learning experience possible. Together, we’re making learning English accessible and enjoyable for everyone.