Calvin Harris to Perform Immersive Concert on TikTok Live
TikTok is thrilled to unveil an exciting new concert experience featuring none other than GRAMMY Award-winning and multi-platinum-selling DJ-producer, Calvin Harris. In partnership with Wave, TikTok will be bringing fans the highly-anticipated event, The Calvin Harris Experience, on Friday, January 13th. The concert will transport fans on a musical journey through Calvin's virtual universe, complete with audio-reactive visuals in a nature-inspired, luminous world. Performing as a virtual avatar, audiences can expect to hear Calvin's setlist packed with an arsenal of exhilarating dance music, including his chart-topping worldwide hits. The concert will be live-streamed exclusively on TikTok from Calvin Harris's account @calvinharris.
This event is sure to be an innovative, one-of-a-kind experience for fans of electronic dance music (EDM) and Calvin Harris. Calvin Harris has a strong following on TikTok, where he has previously posted videos breaking down the creation of his tracks, garnering millions of views from fans. His music has also been the soundtrack to multiple trends on the platform, with millions of users creating content using his songs.
TikTok and Wave have a history of success when it comes to virtual concerts, having previously collaborated on the spectacular The Weeknd Experience, an in-app cross reality experience. With a strong following in the EDM genre, TikTok is excited to now bring The Calvin Harris Experience to music lovers on the platform.
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Paul Hourican, Global Head of Music Operations at TikTok, said "It's an honor to host Calvin Harris' first ever virtual concert, which will push the boundaries of what is possible for artists going live on TikTok. Calvin Harris is a globally acclaimed DJ and performer, responsible for some of the biggest electronic hits and for headlining massive international festivals. We're thrilled to be working with Calvin and the entire team, as well as Wave, to create this experience which will be a special moment for the global TikTok community."
Adam Arrigo, CEO of Wave also added, "We are excited to be working with a forward-thinking artist like Calvin Harris to bring his fans a one-of-a-kind virtual concert experience. Partnering with TikTok once again is a great opportunity to showcase the future of virtual entertainment experiences."
The global premiere of The Calvin Harris Experience will take place on January 13th, with a rebroadcast scheduled for January 17th. Fans can reserve their spot to attend the premiere and find more information at?www.TheCalvinHarrisExp.com. Don't miss out on this groundbreaking virtual concert experience featuring one of the biggest names in EDM.