Calm ASO Audit Report

iOS

Calm?is among the meditation and sleep in app stores today. With over a million people downloading the app, Calm has enjoyed a relatively high ranking in the App Store. In fact, Calm, by the time of this writing, is rated to be the #19 app in the Health & Fitness category.

While Calm has already accomplished things that other meditation and sleep apps haven’t achieved, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed.?

After all, the biggest room is the room for improvement. No matter how great Calm might already be, they can still do something to reach the number 1 spot and not be overtaken by competitors.

In this ASO audit, let’s take a look at how Calm can improve its keyword ranking in the most efficient way possible.

Keyword research

We did a quick keyword research for Calm. We have shared the details at the end of this post.?

Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.

In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, in ShyftUp, we use Mobile Action to perform reliable keyword research.

Among the results we get is the term Search Score. Here’s a quick overview:

The Search Score ranges from 5 to 100. The score represents the number of users who are searching for a specific keyword compared to other keyword options in the App Store and Google Play.

To give you an example, one of the keywords with the highest ranking is the keyword “Facebook.” It has a search score of 100.

The lowest score is 5, which means no one is virtually searching for that keyword. Most keywords will never even see a score beyond 5.

Going back to the results that we got, here’s how Calm’s ranking looks like:

• “Fitness” keyword has a search score of 62, which we rank at no. 56.
• “Sleep tracker” keyword has a search score of 56, which we rank at no. 26.
• “Mental health” keyword has a search score of 47, which we rank at no. 71.
• “Sleep recorder” keyword has a search score of 40, which we rank at no. 19.
• “Anxiety” keyword has a search score of 39, which we rank at no. 15.
• “Stress” keyword has a search score of 32, which we rank at no. 18.
• “Health and fitness” keyword has a search score of 30, which we rank at no. 20.
• “Anger management” keyword has a search score of 27, which we rank at no. 16.
• “Sleep monitor” keyword has a search score of 25, which we rank at no. 24.
• “Concentration” keyword has a search score of 21, which we don’t rank.

We also did research on competitor keywords. We got the following results:

• “Sleep cycle” keyword has a search score of 46, which we rank at no. 22.
• “Balance” keyword has a search score of 43, which we don’t rank.
• “Pillow” keyword has a search score of 39, which we don’t rank.
• “Sleepwatch” keyword has a search score of 33, which we rank at no. 78.
• “Relax melodies” keyword has a search score of 32, which we don’t rank.
• “Buddhify” keyword has a search score of 17, which we don’t rank.

The results show us that there is a lot of work to do. To ensure that we climb up the rankings, we should use these keywords in our metadata.

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.