Calls over clicks, how to sell your top-tier package, and why QR codes can up your retention rate.

Hey, Alexis here.?

This newsletter curates growth insights from the?Taktical?Digital?team. It keeps you up-to-date on growth tactics and tricks you can use to grow your online business

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What's in The News This Week

Meta?does away with its Creator Studio, Facebook is taking on?ChatGPT’s?parent company, and?Twitter?now defaults to a For You page.?

Growth Hack #1: Trade some clicks for calls

Clicks?are a marketer's best friend, but you should be utilizing phone?calls?as well. Not sure about going analog in a?digital?world? Here are a few?stats?that might change your mind:?

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1. Phone calls?convert at 10x the rate?of?digital?forms

2.?Calls?to businesses are?worth 3x more?than?clicks?to websites

3.?70% of mobile searches?today result in a phone?call to a business

4.?2.7x more people?prefer to?reach a business via phone calls?compared to a web form on your website

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You can start trading in some of your clicks for calls by?running?call-only campaigns?with?Google Ads. And even though calls can give you 10x more leads than clicks, you can?buy calls?for the?same price as clicks.?

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Source:?AdEspresso

Growth Hack #2: Tier up

A lot of companies that offer?tiered pricing?have trouble making their?top tier?look?more appealing?than their?lower tiers.?

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Setting your tiers apart by offering different features is great, but it may not be enough to sway customers away from your lower tiers.?

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Consider?offering discounts?or?exclusive deals?with your?higher tiers?to give them more value.?

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You can also?title your tiers?to make them sound more enticing. For example,?"The Complete Package"?may sound more appealing than?"The Essentials."??

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Source:?Marketing Examples

Growth Hack #3: Convenience is key?

Convenience?is the key to?customer retention. Chances are if your customers can't easily find and order your product, you're not going to get many?repeat customers.?

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Graza, the olive oil company, does a great job of this. While Graza is available on grocery store shelves, you can also?order it online?by using the?QR code on its packaging.?

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Allowing customers to access their website via a?QR code?takes the hassle out of driving to a store to access their product.?

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Try adding a?QR code?to your packaging that takes customers to your product page.?

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Source:?Repeat.io

Welcome to the new?Taktical

This past year was an incredible one for?Taktical?- We started 8 years ago with a focus on data-driven growth for tech startups and mobile apps. Fast-forward to 2022 and now, with our acquisition of KonvertLab, we've become a global team of over 50 marketing professionals, designers and support staff.

Now it’s time to really show you what we can do, and the first step was a major rebrand. We’re the same great people with the same great service and a new and improved site and?brand.?

Visit the new website

WE'RE HIRING!?

Available Jobs Open Now:?

• Creative Ad Copywriter:?A sharp, talented writer to join our creative and content teams to write compelling ad copy as well as other assets (including blog posts and landing pages) across a breadth of verticals.
• Senior Paid Search Account Manager:?A cool, sharp, talented person to join our Paid Search team to manage scalable direct-response Google AdWords advertising campaigns for a small number of exciting clients.
• SEO Manager:?We’re looking for someone who is self-directed and is interested in?digital?marketing and tech/startups in general.
• Senior Account Manager Paid Media:?You are a motivated self-starter with a desire to lead on strategy and execution in paid media channels for some of the world’s leading brands

APPLY HERE