Calling London-282 buyers Who Have Not Signed Their Contract On The Dotted Line For 2025

The subject of this Event Horizon is: Calling London-282 buyers Who Have Not Signed Their Contract On The Dotted Line For 2025

It is about: Advice to a customer about putting together their plan to grow annual awards bookings in 2025; based on curated information about UK Annual Awards buyers evidenced by demand led data leveraging the dates and the name of the Conference Centre or Hotel booked in 2024. identifying the bookings that have transitioned into 2025 and those still to do so.

With the purpose of motivating them as each opportunity could add a minimum of ￡45,000 to their on the day revenue.

The following is a Case Study. This Central London Conference Centre is a Charitable membership organisation and annual Awards and Conferences are it's bread and butter revenue stream when it comes to supporting it's membership. It's members hold a place close to our hearts.

Moneypennies supplies them with snapshot information about the latest bookings status of annual awards and conferences bookings to future proof their 2025 bookings.

Their goal is to secure a minimum of 10 annual Awards and Conferences per annum. Yielding them a minimum of ￡450,000 in revenue without the need to pay a fee for Venue Finding. With the additional hope that the majority of these bookings rebook in 2026.

With the overriding goal of future proofing their bookings for the next 18 months.

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Case Study

Dear Customer

I learnt a lot about what service means to your members and you. It was serendipity for me to be sat next to you at the London Venue and Catering Awards at Old Billingsgate on 22 November.? I appreciated this time to find out what matters to you. as you were new to the CEO role as well as a valued customer.?

Between the awards ceremony and now,? I have sourced? 482 annual award opportunities relevant for your London Conference Centre. Shared with you as an excel document.

Using this excel document as a resource, an explainer about the data follows:

Each of the 482 rows of information = one annual award.

I have compiled a sat nav for these 482 opportunities and triaged them.? So that you can easily assess and set your own priorities in order of their importance. My hope is that this better helps you and your team be ready for the get go on 3 January 2025.

From your end it would be worthwhile before you interrogate the data (the excel document*) for you to mark the days when you had gaps in your diary in 2024. Match the gaps with the dates on Moneypennies Update Annual Award Opportunities For London. You can make contacting these buyers your PRIORITY ONE.

Then by looking at Moneypennies Update Annual Award Opportunities correlate the gaps in you bookings (Priority One) with the NEW to the London market in 2024 (1), Moved venue in 2024 (2) and those who shared the date of their birthday (3) so that you can invite them for a showround and cake)

These Opportunities can then be added to in order of priority to help you to future proof your bookings for the next 18 months; they are a snapshot of the latest booking status as of Friday 20 December:

PRIORITY ONE:

During 2024 47/482 annual award bookings were held at your competitor venues* those that are geographically close to you and that hit a similar? price point to you.

In your case these include (Hilton London Metropole and Park Plaza)

You can also correlate, PRIORITY ONE with the NEW to the London market in 2024 (1), Moved venue in 2024 (2) and those who shared the date of their birthday (3) so that you can invite them for a showround and cake)

PRIORITY TWO:

19/482 Annual Award Opportunities have a scheduled 2025 date without a confirmed booking at a London Conference Centre or Hotel.

PRIORITY THREE

272/482 Opportunities looking to book a 2025 date and confirm a booking at a London Conference Centre or Hotel.

Take into account that:

93/482 buyer looking to book in 2025 moved Conference Centre or Hotel in 2024

PRIORITY FOUR:

Breakdown of looking to book in 2025 by number and by Month

5/272 looking to book in March

2/272 looking to book in April

11/272 looking to book in May

PRIORITY FIVE:

Breakdown of looking to book numbers by number and by Day

4/272 looking to book on a Sunday

26/272 looking to book on a Monday

59/272 looking to book on a Friday

10/272 looking to book on a Saturday

PRIORITY SIX: (This could also be PRIORITY ONE)

Breakdown by Number of UK Association With More Than 2 Annual Awards Bookings Per Annum

22 UK Associations generating? X 2 annual awards per annum

3 UK Associations generating X 3 annual awards per annum

Breakdown by Number of UK Corporates With More Than 2 Annual Awards Bookings Per Annum

17 UK Corporates generating X 2 annual awards per annum

13 UK Corporates generating X 3 annual awards per annum

6?UK Corporates generating X 4 annual awards per annum

1 UK Corporate generating X 5 annual awards per annum

1 UK Corporate generating X 7 annual awards per annum

4 UK Corporates generating X 9 annual awards per annum

1 UK Corporate generating x 10 annual awards per annum

1 UK Corporate generating X 11 annual awards per annum

1 UK Corporate generating X 15 annual awards per annum

1 UK Corporate generating X 16 annual awards per annum

1 UK Corporate generating X 35 annual awards per annum

PRIORITY SEVEN:

125? UK Association generating 1 Annual Awards Per Annum

67 UK Corporate generating 1 Annual Awards per Annum

PRIORITY EIGHT:

72 buyers shared their birthday date opening up an opportunity to invite for a Show Round with Birthday Cake.

PRIORITY NINE:

62/482 Annual AwardS new to London market in 2024

PRIORITY TEN:

150/482 Annual Awards moved to a NEW Conference Centre or Hotels in 2024/25 than the one that was booked in 2023/24

268 /482 Made a repeat booking at the Conference Centre or Hotel booked in 2023/24/

Overview London Conference Centre and Hotel Annual Award Bookings in 2024 extracted from Moneypennies Update Annual Award London Opportunities:

Breakdown of Association and Corporate buyers by number:

180/482 Annual Award opportunities generated by UK Associations

303/482 Annual Award opportunities generated by UK Corporates

Not to overcomplicate things breaking down the 2025 booking year into 90 day segments can help you with your plan of action.

a) Inviting all January February and March 2025 annual award buyers to an April 2025 showcase event maybe include an introduction to Comedy Improvisation Rob Hitchmough who runs a course on this at City Lit could help.

{Comedy improvisation and managing an Annual Awards might seem like two very different activities at first glance, but they actually share several key elements that make them quite similar}

b) Ask April, May, June and July Annual Awards buyers for the opportunity to quote for 2025 and invite them to a Show Round.

c) As September-November is the heaviest populated at London Conference Centres and Hotels when it comes to Annual Awards bookings; 230/482 Annual Awards between September, October, November and December. Match these Annual Award opportunities to the gaps in your 2024 bookings diary.

I hope that the above fills you with confidence that you can approach 2025 with a plan and aplomb.

I ran out of road (time) but not Annual Award Opportunities so there are 300+ looking to book their 2025 annual awards at London Conference Centres or Hotel generated by UK Association and Corporate buyers in preparation to send you on Monday 6 January 2025.

End of Case Study

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As we approach the 2025 London Annual Awards season, you can let me know if Annual Awards London Opportunities are of interest to you by sending me a message via Linkedin.

Until next time.

Suzanne

Moneypennies is an accredited MIA (Meetings Industry Association) Supplier.

Moneypennies is a proud Partner of London Venue and Catering Awards 2024