Calling Busy Tech B2B & B2C Entrepreneurs: 3 Powerful Joint Brand Building Strategies to Boost Your Business

Wow, it's already Q2 of 2023!

My Q1 was a rollercoaster of adventure - from the excitement of attempting a Guinness World Record to restructuring my business to dealing with situational challenges to becoming a Hollywood executive producer of American Underdog.

To tell you the truth, it was not easy to keep yourself happy and inspired all the time.

To get myself in a strong mental mindset to lead everyday, I watched lots of movies and TED talks to keep me inspired.

Here are my top ones: Babylon (creative genius), AIR (Licensing contract explained well), Sir (power of education), and more..

I also spent a lot of time understanding market conditions and what companies can do when access to funding is not available, especially for tech companies that rely on angel, VC, and private equity funding. Additionally, the impact of the lack of corporate MDF and coop funding was significant.

Now imagine if you spent time with Richard Branson to ask him how to navigate the current terrain as an entrepreneur. I believe he would share his insights on brand building just like below. But how can I be that confident? I read this article on inspiring quotes from top brand owners that says...

Branding is the first step towards business survival. The success of the business relies on the way the company brands itself.

In the last two months of running the WICxTOP100 B2B Founder Campaign with 50+ women tech founders in the current climate, the learnings have been fascinating.

Three Reflections:

1. Joint brand building is more valuable and powerful when you don't have a lot of marketing dollars. Leverage is the word that comes to mind. The key to successful execution is having everyone participate in the brand building campaign. We crossed over 20K impressions on LinkedIn and the work has just begin.
2. Invite your community and customers to champion for you. Providing access to opportunities for B2B founders to invite their audience to events, demos, and providing them resources to create access to achieve great success. After all, they are humans with the same desires and needs as you. CONNECTION & BELONGING!!
3. Do it every week - We all did one small thing every week. As simple as inviting people to community gatherings, amplifying each other, sharing activities and/or educating their audience. Everyone became a contributor of this campaign.

After reviewing many companies' brand-building activities, there is a simple framework you can use every week to engage in joint brand building activities:

Primary Goal : Gain Exposure (Reach New Audiences, Potential Customers)

Three (3) powerful Joint Brand Building Strategies That Works:

1. Join a community and leverage their go-to-market activities, just like how B2B Tech Women Founders are doing it. From events to digital media campaigns, they have a lot of exposure.
2. Become your own media by using the content framework [Inspire | Connect | Invite | Educate | Create] to create brand-focused content.
3. Stop 'selling' and be helpful by developing education-based marketing content to help your customers gain knowledge and partner with you to solve challenges

If you are ready to take your business to the next level? If so, branding is the key! It's not a mere activity, but an investment that yields numerous benefits. By creating a robust and distinctive brand, you can establish deeper connections with your current customers, attract new ones, and foster unparalleled loyalty. Don't let the opportunity to distinguish yourself in a crowded market and make a lasting impact pass you by. Allow branding to be the driving force behind your success.

If your question is how I can help you? Reach out to me via 1:1 LinkedIn DM and let me know when it comes to "Branding Building" what do you want to learn and get some relief right away?

Here are my invitations to events we are organizing with brands, and I would like you to join us to celebrate wins and create magic together. Here is a list of all the events. Signup here: https://womenincloud.com/upcoming-events/

1. Building A Stronger Brand: The Value Of PR In Your GTM Plan : You will be able to create joint press releases in 15 minutes using CHATGPT technologies (save $500 bucks)
2. #WICxCLOUDCXOSERIES Emerging Tech: Business Applications Of Generative AI - You will be able to design your own Co-Pilot strategy (An IP to create.. Bing Bing..)
3. The Content Marketing Playbook: Cloud B2B SAAS And SERVICES Edition - You will be able to create your joint content marketing ideas saving you $5000.
4. WICxIcons Chicago Dinner 2023 + Hollywood Movie Production - you have the potential to be in the movie and/or meet your potential customers/partners (you never know you will get a customer who is ready to spend $10K or more with you)

I hope this was valuable. Share your takeaways in a comment section. I read and respond to each one of them!!