Calling all consultants and pracademics...should you be thinking of writing a book?
You are excited about your findings. You have discovered an ingenious new way of doing business. You have something inspiring say.?
A book is a perfect communication tool to share your ideas with the world.?
What is less obvious is the impact a book can have on your business; your revenue; your personal brand.?
Many authors say that publishing a book raised their profile and offered a return on investment beyond their expectations.
Books are powerful. Readers learn that the author is a subject matter expert – a thought leader. For consultants, writing a book is the ultimate way of claiming authority?on a subject.?It creates an unparalleled platform to define your offer and showcase your USP.?
Pracademics combine research and practice. Your area could be marketing, branding or leadership development. What is the best way to broadcast your message?
Four routes to a book
Academic publishing offers some avenues. The peer-review process is proof of?your credibility. Your journey through research, data analysis and rigorous editing will fortify your message and make it more authoritative.?Yet publication cycles for academic books can run into two or three years. And the audience for such products is limited.?
The Big Five publishing houses offer an alternative. Authors can expect editing and design, real-time connectedness to retail channels and serious firepower in PR and marketing. The Big Four tend to work with established authors. Your ideas and your thinking will be competing with editorial and commercial objectives of a large corporate. Such is the nature of the business. Yet the Big Four remains a viable option for some consultants.?
A third route is self-publishing. Under this model, you are in total control of your writing, your thinking and design. Yet the finished product often presents like a kit car. It looks like a car, it drives like a car, it has a MOT, it is roadworthy. The question is, do?you want to be seen in one? What will your customers think when they see you in one? Yet an arguable upside is that no-one will stand in your way or challenge your ideas.
There is a fourth way - 'a book as a platform for commutations' – that takes the best aspects from each of the above models. You want your book to be available for distribution via major retailers? LID does that. You want to be connected to the latest insights and trends in the book publishing market? LID has an expert editorial team that is embedded in the industry. You want to be working with editors and designers of the highest possible standard? LID’s cutting-edge designs make your book stand out. You want communications and marketing support for your book project? LID connects authors with opportunities inside and outside our global portfolio of magazine and audio channels. Are you looking for global exposure? LID negotiates worldwide trade sales and brokers translation rights.
Do want your book to support your brand? LID can help you.
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As a professional publisher, LID consults with and coaches its authors to help them create great books. We provide constructive challenges, where required, and work in partnership with our authors to maximise quality. LID’s objective is to turn consultants and pracademics from all over the world into career authors and thought-leaders.
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Why LID?
??Complements and amplifies the message of your brand…
? Creates more conversations in the groups you want to influence…
? Expands your thinking and displays your thought-leadership to a larger audience…
… the LID model is a compelling option for consultants, companies and pracademics looking to forge new opportunities. With LID, every critical element of the publishing process is under one roof.?
Do get in in touch with us. We can give you near immediate feedback on your ideas, extracts or manuscripts.
Footnotes and hashtags:
book publicity, marketing, pr for non-fiction book authors
4 年Alec, I must say that LID publishes some great books and the packaging and jacket design is superb.