Call-to-Action: Is it Working on Your Website?
Karen Etchells, Digital Marketing Strategist
Web Designer | SEO Expert | Social Media Manager
Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack progression to a desired outcome?
Many business owners have a good understanding of digital marketing methods, and they know the hard sell approach doesn’t work. Content published online should deliver value, regardless of the format (written copy, images, video, or audio), and the content itself has to capture user attention. To do so, it must inform, educate, entertain or inspire.
Once you have your visitors’ attention, they have the option to click off and move on – OR you can give them reason to engage further. With the right signals in place, you can guide your user to make the next move. Depending on your offer, this could result in a completed sale on your website or perhaps it’s just the first step in the start of an ongoing customer relationship.
With digital marketing, calls-to-action are most often implemented as a clickable graphic on a landing page – or anywhere on a website. Just as there are many kinds of offers, there are variations in techniques and strategies that can be put in place to communicate the offer.
The point of a call-to-action is to simply tell the user what you want them to do next. The messaging can be subtle or bold. However, anytime you publish content of value to your followers, you should have some kind of call-to-action in place.
Karen Etchells is a Digital Marketing Strategist with Innovast Digital Marketing, helping businesses find success online with Website Design, Internet Marketing, SEO, Social Media Management, and Email Marketing.