[Call for Papers] Frontiers of Online Advertising: Autobidding, GenAI, and Beyond

We are pleased to announce the first Workshop on Frontiers of Online Advertising: Autobidding, GenAI, and Beyond, which will be co-located with ACM EC 2024 in New Haven, CT, USA. The workshop will be held in person on Monday, July 8th, from 8:30 a.m. to 6 p.m.

Workshop website:?https://sites.google.com/view/ec24-ad-workshop/call-for-contributions

Submission site:?https://ec24ad.hotcrp.com/?

Important Dates?(all at 11:59 pm AOE):

• Submission Deadline (Extended): Thursday, May 30th
• Notification of Acceptance: Monday, June 10th
• Workshop: Monday, July 8th

Call for Papers:

The market for online advertising has witnessed exciting changes in recent years, including the increased adoption of automation to buy and sell advertisements, new privacy standards, state-of-the-art machine learning prediction methods, novel experimentation approaches, and, now, new opportunities arising from the integration and monetization of generative AI and large-language models. The “Frontiers of Online Advertising” workshop provides a venue for practitioners and academics to explore and discuss these recent trends.

We welcome submissions related to new frontiers of online advertising, including (but not limited to) topics such as:

• Autobidding
• Generative AI and Large Language Models
• Privacy, Trust, and Regulation
• Machine learning prediction methods
• Experimentation and Causal Inference

This workshop is non-archival.? We welcome the submission of recently published work or work that is under review elsewhere.

The preferred submission format is a 2-page abstract.? Longer submissions are welcome, but content beyond the first two pages will be read at the reviewers' discretion.? Further instructions are available on the workshop website.

Contact:?[email protected]

Workshop organizers:

• Santiago R Balseiro (Columbia University & Google Research)
• Brendan Lucier (Microsoft Research)
• Vahab Mirrokni (Google Research)
• Nicolas Stier (Meta)

Plenary Speakers and Panelists:

The workshop will feature plenary speakers and panelists from academia and industry, including:

• MohammadTaghi Hajiaghayi (University of Maryland)
• Shawndra Hill (Columbia Business School & Meta)
• Vahab Mirrokni (Google Research)
• Renato Paes Leme (Google Research)
• Michael Schwarz (Microsoft)