Call for Papers: 2025 Sawtooth Research Conference

The 2025 Sawtooth Research Conference will be held May 7-9, 2025 in New Orleans, LA, USA. We invite you to submit a proposal (by September 16) for a roughly 30-minute presentation and written paper! Presentations must be delivered in person.

We like to receive proposals from practitioners/academics as well as corporate researchers. We plan to reserve a certain number of speaking slots for corporate researcher led papers. If we receive enough proposals, we'll hold a separate corporate researchers track.

This is a practitioner-aimed quant conference and we're looking for practical, results-based research that attendees can take back to the office and use. Papers should appeal to both the least sophisticated and most sophisticated members of the audience.

We're looking to increase diversity in the program in terms of demographics, industries, and new perspectives. Even if you've never presented at a conference before, we welcome your proposal! If you know of great speakers in underrepresented groups, please let us know and we'll reach out to invite them to submit.

Deliverables: presenters are required to

1. pre-record their presentation on video and deliver it to the committee prior to the conference for later distribution to attendees;

2. deliver PowerPoint (or PDF) slides prior to the conference for review;

3. deliver a written paper for the Proceedings a couple months after the conference is held;

4. grant Sawtooth Software rights to your video, slide deck, and written paper for subsequent distribution.

Presenters receive a complimentary conference registration (one per presentation).

If you'd like to be on the program:

? Please respond promptly (by September 16, email: [email protected]) with a one or two-page abstract describing your proposed presentation/paper, with special attention to the findings and what the audience will "take away" from the presentation.

? Include a 75-word description of your presentation for the conference brochure, plus a headshot for you and any co-authors.

We are interested in papers on a variety of subjects, including: general survey issues, large/small screen surveys, combining survey data with market data, AI in marketing research, chat-bot data collection, retrieval augmented generation (RAG), data quality, market segmentation, scale development, customer satisfaction modeling, conjoint/menu/choice analysis, MaxDiff (best-worst scaling), perceptual mapping, recommender systems, hierarchical Bayes methods, forecasting, pricing research, market simulations, search optimization, text analytics, social media analytics, and case studies.

Papers need not involve Sawtooth Software's programs or approach. No proprietary or patented methods are permitted.

We of course welcome proposals involving conjoint analysis and MaxDiff, but we will give slight preference to proposals that involve other topics. Non-conjoint analysis topics won the audience's "best presentation" award our last three conferences.

If your abstract is accepted, a member of the steering committee will review early drafts of your presentation and offer suggestions. Authors are expected to consider these suggestions conscientiously and rework their presentations as needed. Sawtooth Software reserves the right to remove any author from the program or proceedings that fails to meet deadlines or produce high quality work.

The 2025 Sawtooth Research Conference Steering Committee Members are:

? Keith Chrzan, Sawtooth Software

? Marco Hoogerbrugge, SKIM

? Joel Huber, Duke University

? David Lyon, Aurora Market Modeling

? Ewa Nowakowska, EY

? Bryan Orme (Chair), Sawtooth Software

? Megan Peitz, Numerious