?? A Call for Integrity & Honesty: Authenticity in the AI Era ??
Mark Terry
From Insight to Impact ?? Marketing Leader & Storyteller ?? Specialising in Tech & Digital-First Organisations ?? Driving Growth Through Transformation ?? CMO & Head of / Marketing Director ??
In the last few weeks, I've immersed myself in various networking events, delving into the challenges facing both organisations and individuals by connecting and conversing with like-minded professionals.
Unsurprisingly, AI has been at the centre of these discussions.
It's clear that AI, particularly tools like ChatGPT, are revolutionising our personal and professional lives (including my own). From strategy development, content creation to providing support across many use cases, AI is not just an aid; it's becoming a game-changer.
Yet, amidst this innovation, a crucial concern looms: the misuse of AI is already happening.
?? The Dark Side of Innovation:
The misuse of AI is not a distant threat — it's already a reality. We're seeing AI being used in ways that distort truth and integrity, often at the great expense of others.
1. Fabricating Skills: Using AI to exaggerate qualifications
Example: A student uses an AI tool to complete their dissertation, falsely presenting the work as their own, thereby exaggerating their academic abilities.
2. Misleading Content: AI-generated content that doesn't accurately reflect actual conditions or offerings.
Example: A travel agency uses AI to improve virtual tours of holiday destinations, enhancing the visuals and amenities to a level that does not exist in reality, thereby misleading potential customers about the quality of the experience.
3. Artificial Engagement: Automating social media interactions using AI to create a false sense of popularity or influence.
Example: A social media "influencer" uses an AI bot and/or Pods to generate likes, comments and shares on their posts to artificially boost their online presence and commercial opportunity at the expense of others.
Action ?? I highly recommend you connect/follow the amazing Daniel H. who is calling out these LinkedIn "social cheats".
4. Biased Decision-Making: Employing AI for customer service with unaddressed biases, leading to unfair treatment.
Example: An AI makes decisions on whether to insure people, which could make some people uninsurable.
5. Deepfakes in Disinformation: Using AI to create convincing but false media, contributing to misinformation.
Example: Creation of a deepfake video of a public figure making a controversial statement, which is then spread online to mislead viewers.
6. Hiring Errors: AI-generated content that doesn't reflect organisation or candidate reality.
Example: Using AI to generate overly optimistic job descriptions, at an overly exaggerated organisation, promising a career that is not accurate and where opportunities are not available.
7. Cybersecurity Threats: Utilising AI for sophisticated cyber-attacks.
Example: Cybercriminals using AI to create advanced malware that can adapt to different cybersecurity defences in real-time, making it harder to detect and neutralise.
8. Manipulating Markets: Using AI to analyse and predict trends.
Example: Traders use AI algorithms to create false trends in stock markets, misleading other investors and manipulating stock prices for personal gain.
9. Propaganda At Scale: Leveraging AI to create and spread propaganda.
Example: During the upcoming U.S. Presidential elections, AI tools could be used to automatically generate and distribute targeted political messages on social media, influencing voter perceptions and behaviour.
This trend is concerning, not just for its immediate impact, but for the long-term implications it holds for ethics and trust.
10. Misdiagnosis: If not trained or tested properly, AI in healthcare could lead to incorrect diagnosis.
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Example: An AI system used in radiology misinterprets medical images due to insufficient training data, leading to incorrect treatment recommendations for patients.
11. Accidents/Death: Self-driving vehicles reliant on AI malfunction, causing accidents.
Example: An autonomous car misinterprets a road sign due to a glitch in its AI algorithm, leading to a serious collision.
12. Military Misapplications: AI used in military applications could lead to large scale unintended harm if not properly governed.
Example: An AI-powered drone mistakenly identifies a civilian gathering as a hostile target due to an error in its recognition algorithm, leading to large scale unintended casualties.
?? Holding Ourselves Accountable:
Amidst this backdrop, a vital question arises:
What are core values in this new AI-driven landscape?
It made think and immediately aligned with some recent experiences.
In job interviews, when asked about my top 3 values, my response has always consistent: Authenticity, Integrity and Honesty.
These values are more than ideals; they are crucial guiderails for Business and Commercial Leaders in our AI-enhanced world.
They influence everything from forming organisations, developing authentic products and services to devising grounded marketing strategies and sales tactics with integrity. Moreover, they drive us to create and foster relationships based on mutual respect, honesty, and ethical integrity.
?? Embracing AI with Responsibility:
As we continue to integrate AI into our daily personal and professional lives, it's imperative to do so with a conscious commitment to these values.
It's not just about leveraging AI for efficiency and innovation; it's about using it responsibly, ensuring that our digital advancements don't come at the cost of our ethical standards.
? AI Safety Summit 2023
At the historic Bletchley Park, The AI Safety Summit 2023 marked a significant milestone, establishing a shared consensus on the opportunities and risks of AI, and the urgent need for collaborative action on frontier AI safety.
Hosted by UK Prime Minister Rishi Sunak, the summit brought together ~150 luminaries from around the globe, including government officials, industry leaders (inc. Elon Musk), academia, and civil society.
Together, they recognised the importance of collaborating with AI developers to conduct state-led testing of the next generation of AI models before their release, in partnership with AI Safety Institutes.
This pivotal event underscored the importance of robust AI governance at a systemic level.
However....
It highlighted to me that we each have a responsibility around how we interact with AI and behave as a result, given its considerable power. Our actions, guided by ethical principles, are crucial in shaping an AI-driven future that is safe, responsible, and beneficial for all.
?? A Collective Effort:
I believe that AI can be a powerful force for good, but only if we collectively commit to using it ethically. The future is hugely exciting, and while it's not 100% clear how things will play out with AI, I always remember something my parents told me:
"Cheats never prosper, they always get found out in the end."
So let's ensure that our use of AI reflects and reinforces our values, not diminishes them.
Octopus Competitive Intelligence
11 个月Mark, thanks for sharing! Interesting stuff.
Digital Product Leader for SaaS based products
1 年As a parent, I worry about the world my daughters are growing up in. I used to tell customers that machines and humans work together as a “hybrid,” so they shouldn’t fear their jobs. Instead, they should focus on their expertise. However, this year, I’ve realized that I’m afraid of what’s around the corner. I’m not getting any younger! Recently, I’ve been experimenting with image and video generation, and I’ve been amazed by the results. With photography, I can now develop a RAW photo in just 60 seconds, which used to take 10-60 minutes for some people! But what will all these efficiency gains lead to? It’s concerning. What happens when people get used to CoPilot in an organization and then move to a company that won’t pay for it? Skills fatigue! Not to mention the subject of copyright - who owns what nowadays? Great article Mark ??
#1 Platform Data Guru - Adoptive dad of 7 - Helping put the HUMAN back in HUMANity. SPOTAPOD Creator and 3X Bestselling Nonfiction Social Media Author. 2x #1 International Bestselling Co-Author
1 年Mark Terry funny thing is that AI has been around since the 1950’s era. I use it sparingly to ensure I’m balancing my own brain power to keep myself in check. Quite frankly, I love tearing things apart to see how they run. Most people just want answers where I like to know where the answers are coming from. Balance and integrity are key here as you e stated. Deeply appreciate the shout out.
Project Manager
1 年A great article to start lots of discussions. Like all advances in technology, it is always a balance between using them for the purpose and good they were intended vs those who will find ways to use it to do things that are harmful, or the unintended consequences that we will learn about after the fact when the genie is out of the bottle. Food for thought ..
From Insight to Impact ?? Marketing Leader & Storyteller ?? Specialising in Tech & Digital-First Organisations ?? Driving Growth Through Transformation ?? CMO & Head of / Marketing Director ??
1 年Heather Murray I'm definitely not anti it, I absolutely love it. It's having a balanced use of it. And honesty along with it.