Call to Emotion

As communicators, many of us are well trained now to think about our call to action. This is the thing we want the receiver of our communication to do as a result of reading our email, watching our presentation, or hearing our story. But where we often fall short is thinking about the call to emotion.

If we can make our audience feel something, we'll have increased the likelihood they will take the action we were hoping they would. Whether that emotion is excitement, serenity, affection, sorrow, despair, shock, exuberance, pride, or gratitude... what is that feeling your audience could have that could encourage them to take the action you desire Think about the call to emotion necessary for your call to action to work.

Nancy Murphy is Founder and President of CSR Communications, which specializes in helping socially-conscious organizations achieve their next big initiative & rapidly expand their impact. Nancy is creator of Intrapreneurs Influence Lab and brings over 30 years experience to the work she does as a trainer, speaker, and advisor to local and federal government agencies, non-profits, philanthropies and businesses. Learn more at?csrcommunications.com.