Call Center activity,Is it still profitable?
Abdelaziz ARJI
Expert_comptable PDG EURODEFI-AUDIT* Président de la Commission Juridique et Fiscale de la CFCIM* Commissaire aux comptes
The call center or contact center is the obligatory gateway for all mass commercial activities: distance selling, telephony and internet, home equipment ... Customers are contacted by phone, e-mail or by any means of communication modern. It is an activity where human intervention is predominant. Consequently, the equation of the cost and the qualification of Téléconseillers that animate this sector arises.
Morocco is of the opinion of experts in outsourcing, the country best suited for the relocation of services offered by contact centers.
This observation concerns the French-speaking European countries, Spain, but increasingly Italy, England and other European countries, even Canada, interested in outsourcing without having to suffer the remoteness.
For example, outsourcing its call center outside France reduces the costs of:
? 25% by assigning Customer Relationship Management to an outsourcer;
? 40% by directly installing its call center in offshore.
Since 2000, the firm EURODEFI has created a department specialized in advising and supporting call centers, BPOs and ITOs in Morocco. He has developed a real expertise that goes from the choice of the investment to the assistance to the piloting of the center:
? Creation of the appropriate legal structure and review of legal and financial ties with its partners abroad.
? Obtaining administrative authorizations: ANRT, Foreign Exchange Office, CCPEX;
? Assistance in the recruitment and drawing up of employment contracts;
? Assistance in drawing up residence cards;
? Assistance in drawing up contracts with contractors and sales representatives;
? VAT exemption and refund file;
? Benefit from State exemptions and subsidies;
? Accounting, monthly reporting and management dashboards.
With a double Moroccan and international culture, EURODEFI pools legal, tax but also technical know-how that saves the investor time and money. For more information: www.eurodefis.com
The tax and social incentives and technical progress made in Morocco in recent years have encouraged the installation of around 320 call centers.
In addition to infrastructure with international standards, the main attraction of Morocco remains the availability of well-trained and competitive human resources.
I had to visit one of the 6 integrated parks in Morocco to a delegation of Spanish investors. "In Spain we do not have that," confessed the Head of the delegation who was fascinated by the quality of the international brands that operate at CasaNearShore.
The first assets that attract investors in Morocco - after the language and the cultural and geographical proximity - are low prices of resources and attractive taxation:
The competitive advantages of Morocco are human and infrastructure:
? High-speed Internet and telephone links to European standards: LLI fiber optic (Maroc Telecom, Orange, Inwi) and VSAT (Nortis-Cimecom, Space-com);
? An abundant supply of Teleconditioners, with a minimum of 2 years of baccalaureat, perfectly French-speaking and / or Spanish-speaking, trained in CRM techniques with state subsidies;
? A labor cost divided by 5 with a better return than in France: better motivation and involvement in work;
? Cost of premises divided by 2 or even 4 of equal quality;
? Total exemption from IS and VAT.
? Dividends taxed at 15% free of IR.
By applying these parameters to a French call center which charges 2,000,000 € of turnover per year, we obtain:
As a result, the call center divided its labor costs by 5 and shareholders multiplied their dividends by 6.
For more information: www.eurodefis.com