Call to Action Best Practices to Improve Your Marketing Strategy

How do you grab someone’s attention online and pique their interest in your products or services? With a strong, solid Call to Action (CTA)! If you’re looking to lead more prospects down your conversion path, compelling CTAs on your website, socials and email campaigns can make all the difference. Here are some CTA best practices to improve your marketing strategy!

Keep Your CTAs Brief

CTAs that are too long and wordy are ineffective. You should keep your text short and sweet and stick to the point. CTAs should be no longer than four words if possible.?

Create Urgency

Creating a feeling of urgency or scarcity is a well-known and effective trick for boosting conversions. There are a few different ways you can do this.

• Use time-related language: “shop now”, “start now”, “sign up today”.
• Use words like “limited”, “reserve your spot”, “last chance”.

Try Reverse Psychology

The idea is to offer the user two choices. Rather than a simple “yes” or “no”, use the power of reverse psychology to push the user towards the action that results in a conversion for you.

Personalize Your CTAs

Personalizing your CTAs can boost your conversion rate by over 200%. This doesn’t mean you should put “Click here [first name]!” everywhere, but it pays to use data you have available.

Use Responsive Design

Remember, it’s likely that at least half of your users are browsing your site or reading your email on a mobile device. Before you publish, make sure that you’ve checked the placement and appearance of your CTAs on a variety of screen sizes and software agents.

Make Your CTAs Into a Button

There are many different ways you can design your CTAs with plain hyperlinked text, graphics or photographs, but buttons convert the best by far. This is because the human brain is wired to expect action when a button is pressed.

Though we may not realize it, the secret to great marketing tactics and CTAs are all based around psychology, how humans’ brains work and how we process information. If you are just delving into the world of marketing for your brand, we hope these best practices give you some inspiration!?

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