California News hub: February performance

The California News hub is now over 9 months since launch.

Curated by KQED powered by Distributed Media Lab and funded by the Google News Initiative this program is designed to facilitate content sharing across a network of independent local news publishers and others throughout the state.

This update is sent monthly to the participating publishers which now includes 28 local news websites in the network and 17 quality news organizations contributing to the feed.

Highlights:

Welcome Long Beach Post as our newest contributing publisher!
February performance stable at >4M Loads despite shorter month.
Loads increase drove viewability metric up 9.21%
Times of San Diego had 2 stories in the top 5 this month! Way to go Times of San Diego!
Test sponsored article placement performing well in the #6 spot for February.

Top Stories in January:

Times of San Diego: What do leading Republicans think of Trump’s acts?

CalMatters: His daughter has an ultra-rare genetic disorder.

CalMatters: California voters erased plans to keep kids insured.

Times of San Diego: Fears for the Feds: San Diego prosecutors…face Trump trouble.?

The Guardian: For Japanese Americans displaced by war and now wildfire, roots remain elusive

Network performance:

Despite a shorter month, performance across the network was relatively stable compared to last month and the last few months.?

Key Metrics:

Loads dipped from 4.4M to 4M this month probably due to events and a shorter month.
Impressions surprisingly increased 2.5% this month.
Most interestingly, Viewability- Impressions over Loads, jumped 9.21%.