Calgary Stampede introduces SuperPass for unlimited entry
Mario Toneguzzi
PROFESSIONAL MEDIA EXPERT - NAMED A TOP 10 BUSINESS JOURNALIST IN THE WORLD
The Calgary Stampede has introduced a new SuperPass that it hopes will boost attendance this year at the Greatest Outdoor Show on Earth.
The SuperPass, which goes on sale May 22,costs $39 plus GST and will allow for unlimited entry during this year's event July 7-16.
“This is the first time we’ve ever offered an unlimited gate admission pass to our guests. It’s a great option for those who don’t want to limit their Stampede experience to just a couple of days,” said Paul Rosenberg, chief operating officer, Calgary Stampede, in a statement. “The SuperPass allows you to visit any time you like, as many times as you like, and we’re thrilled to be offering it for about the same price as two regular admissions.”
The SuperPass will only be sold from May 22 to June 12.