Calculating SEO return got you stumped?
Did you know that on average, 54% of a business's traffic comes from organic search? Which means doubling down on your SEO strategy is paramount, BUT it's not enough to invest in SEO without tracking your return on investment.
So this week let’s dig into how to calculate your SEO ROI so you can start understanding if your investment is worth it.
1. Understanding how to calculate?your SEO ROI
First step in skyrocketing your SEO is understanding how to calculate ROI.?
SEO ROI = (value of SEO conversions - cost of investment) / cost of investment.?
Simple enough…if you have the right tracking process in place.?
First you need your conversions. We recommend using Google Analytics, but keep in mind the type of conversions and how you assign values will differ from business to business.
One great way to attribute value to your conversions, is through assigning higher dollar values to a sales qualified lead (SQL) vs a marketing qualified lead (MQL).
2. Finding?your investment costs
Next up, accurately determining your cost of investment. You have four types of investment to consider: your in-house employees, SEO freelancers and agencies, SEO tools, and content distribution and link building. Simply add up all those costs for your total.
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And just like that you have all the information you need to calculate your ROI.?
Just remember, SEO is a marathon, not a sprint. So be patient and consistent with your efforts and the results will come.
Need Help?
We have an incredible webinar coming soon that will take you through everything you need to know. Reply to this email to be one of the first to know when that is coming!
Who's?Nuoptima? We're an SEO?agency, specialising in topical authority.
We write, publish and nurture quality content to?position your business as the first & best solution in your category
Grow your business through SEO in 2 ways
Have a great week,
Aman and the Nuoptima team?
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