A Calculated Risk
Dr. Angela Mulrooney
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
The best way to stop your pivot before you really start, is to scare yourself financially.
If you leave your well-paying corporate role to pivot to a new endeavor that leverages your expertise in a more freeing way... you need to do some calculations.
The gremlins of doubt will creep in and whisper in your ear:
"Who will listen to me?"
"Who will actually buy from me?"
"What if I fail?"
These gremlins have a point!
Who is going to listen to you?
Who is going to buy from you?
What happens if you fail?
If you don't have answers to these gnawing questions, you aren't prepared to pivot.
A pivot from a secure corporate role is a big, scary deal!
The security you are leaving behind to go change the world with what you know has to be acknowledged and calculated into the pivot.
If you are stressed out of your mind while pivoting, your potential clients will feel it.
Building your personal brand to support your entrepreneurial endeavor is no small undertaking.
It has to be done with grace and intention.
Done well, you can hit your ambitious financial and professional goals 12 months into your pivot - usually replacing and increasing your current income while working fewer hours niched completely into your mastery.
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Done poorly, you can come to the end of a year with zero clients and zero sales.
Done poorly happens so often - it really is shocking.
Don't be the cautionary tale.
Spend time digging into the questions the gremlins are asking you.
Make sure you have good answers to those questions such that you can sleep well at night.
Pivoting is not for the faint of heart.
Pivoting will challenge you on psychological levels you could never have fathomed.
Yet, pivoting, when it is well-designed, can be the most profitable bet you have taken in your life.
Ask questions of those who have done it.
Participate in groups that support you with knowledge.
Join a mastermind that can take you through it.
Get surrounded by the resources and community you need to pivot with grace, intention and success.
Need help?