Calculate your Turnover, the Highest Hidden Cost in Your Businesses
Aicha Bascaro
CEO at the American Franchise Academy - Author | Speaker | Franchise Business Coach
Turnover is the biggest hidden expense in your business today, especially if you are in the retail and service industries. Why are you not aware of how much it is costing you? Because it is merged into all of the line items and expenses in your profit and loss statements.
With this blog post, I will help you?calculate?the costs of turnover, walking you through each of the line items that are part of this expense.?
Before we start, find a piece of paper and a pencil, or open an Excel sheet, so you can follow the math and understand and be clear on what is the cost of?turnover?for your organization.?
Please note: this calculator is just an approximation of?how much it costs to lose one employee?in a hypothetical business. You can use this information as a model to calculate your turnover expense based on?your actual business numbers.
Recruiting expense
Every time somebody leaves your organization, you have to spend a certain amount of money to?attract and hire new people. To do so, you place an ad, let's say, on Facebook.?
The platform charges you $10 a day for a job posting. That means?$70?for the week just for Facebook. If you plan to use any other platform, you must add that other cost per day.
Interview people
The ads paid off and you have four candidates ready to be interviewed. The interviewer's pay is $16 an hour, so the first part of this process will cost you?$64.
Since the open position is a?manager level?and it requires a thorough job, you request a second and?final interview?for two of the prospects. Again, the interviewer charges $16 an hour, which means an additional?$32.
Once you have a finalist, you decide that before you?make a job offer?you want to do a background check, performed by an external. This is not only going to be online, but they're going to call prior employers as well. This process costs?$14?an hour.?
Orientation
Being?a good franchisee business owner, your?onboarding process?takes about 3 hours. During that time, you welcome the employee into the organization, do a walkthrough of the business, introduce them to the rest of the team members, and make them feel confident on their first day.
The new employee salary was set at $12 an hour (you know people are not accepting less than that. So the orientation costs?$36.?
You must also take into consideration the trainer's salary, whether it’s a manager or an assistant manager. Let's say this team member makes $14 an hour, so that’s a?$42?expense.
Based on this, orientation costs?$78. (If you are following the math, we are now at?$258.)
Uniform
Your franchise business requires a uniform so you give the new team member the corporate two t-shirts ($10 each), a hat ($7), and a name tag ($2). So, the cost of the uniform is?$29.?
Training
The next thing you have to do is train the new employee in the tasks and responsibilities they have in their role.?
Let’s say the initial training requires 8 hours total, which will be divided into 4 hours each day. So, if they make $12 an hour, that's?$96?just for the basic training. The trainer’s salary ($14 an hour) also has to be added to the list, so that’s another?$56?just for training this person.
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Waste
(This part is based on a lot of assumptions because there is no hard way to calculate the cost)
Your franchise is a food service, so you have to use raw materials and real products to train your new employee, so they can learn how to cook the food your menu offers. So, there’s an expense during this time. In this case, the calculation is?$25?of waste.?
You also have to consider that in the first weeks of this practice process, the person will most likely make mistakes. How many times are they going to make a hamburger or an ice cream the wrong way? This also has to be added to the?turnover cost expense.?
Again, I put?$25?into this item, but you have to think about what is going to be true for your business.
Sales
When you have a new employee, you are likely to have a loss of sales. This can happen for many reasons. For example, the new employee doesn't quite know how to properly do your business, how to?take care of the customers, or they can’t handle difficulties.
To sum up, the two main reasons would be quality mistakes or service issues. This will cost you, I would say,?$200?over the first three months of this new employee.?
Team morale
When you have?high turnover, new employees disrupt team members that have already merged. As a consequence, the team morale lowers because they are gossiping and talking about?the employee that left.
I quantified the instability of a peer leaving with?$100. And an extra?$100?because they have a new team member they don’t know.
Final calculation
If you've done the math, the sum of all of these particularities it's?$889. That’s $889 every time a person leaves your organization because you have to replace them.?
Imagine if you lose 10 people a year! The turnover cost would be almost?$9,000?a year!
Now that you know how disruptive this hidden cost is and how much it affects your business, why not spend the necessary amount of time, effort, focus, and money in keeping your employees in place?
Quantify how much turnover is costing your business. When you are faced with that number, you'll realize how critical it is not only to?hire the right people?but to inspire your staff and?build a positive culture?where people don't want to leave.?
This will save you money. You can even make a profit out of these?staffing strategies. But it all starts by calculating what your turnover is so you can then measure the improvement for the long term. Then, your company will transform.
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If you would like to learn more about?what it takes to become a successful multi-unit franchisee, you do not want to miss our?Multi-unit Franchisee Masterclass.?
Register for this workshop to learn what kind of things you can do to have people stay with you. Join us at?Multiunitmasterclass.com?for free.
I also invite you to listen to?our new podcast, Franchise Success Formulas. You can find us on?Spotify, and soon we’ll be on iTunes and Google Podcasts.
Also, subscribe to our?YouTube channel?and follow us on?Facebook,?Instagram, and?LinkedIn?where we share information, tips, and knowledge to?help you be successful in your organization.
?Reflections:
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If you would like to speak with Aicha and explore if she can help you achieve your goals of becoming a successful Multi-Unit franchisee, schedule a call here:?Call with Aicha