Calacus PR Weekly Hit & Miss - Simone Biles & Rassie Erasmus
Jonny Bisby
A communications expert with experience leading successful campaigns for international sport, health and fitness clients, including governing bodies, events, sponsors and charities.
Every Monday we look at the best and worst communicators in the sports world from the previous week.
HIT – SIMONE BILES
Simone Biles has been the superstar of gymnastics - if not female sport - since she burst into global consciousness by winning four gold medals at the Rio 2016 Olympic Games.
With 19 world championship gold medals as well to her name at the tender age of 24, expectations were high at Tokyo 2020.
Not content with leading the world in gymnastics, Biles showed remarkable strength from one so young by putting her mental health ahead of the attention and anticipation of her performances at this year’s Olympic Games.
After pulling out of the women's gymnastics team final. Biles explained: “I have to focus on my mental health. I just think mental health is more prevalent in sports right now.
"We have to protect our minds and our bodies and not just go out and do what the world wants us to do.
"I don't trust myself as much anymore. Maybe it's getting older. There were a couple of days when everybody tweets you and you feel the weight of the world.
"We're not just athletes. We're people at the end of the day and sometimes you just have to step back.”
The Olympic Games may be one of the biggest stages in world sport, but Biles showed remarkable poise to withdraw given her unofficial role as the symbol of Team USA.
It is further proof, if proof were needed, that sports stars now feel empowered to stand up, not only for social justice but also for themselves, as we saw with Naomi Osaka withdrawing from the French Open in much the same way earlier this year.
Michael Phelps, himself an Olympic phenomenon, defended Biles after previously revealing his own struggles with depression. He said: “This is an opportunity for all of us to really learn more about mental health, to all help each other out.
"For me, I want people to be able to have somebody that can support them, who’s non-judgmental and who’s willing to hold space. There’s a lot that we can do to help one another and we have to start. We can’t brush it under the rug anymore.”
Biles, remember, has spoken out about the sexual abuse she and many others faced at the hands of the former U.S.A. Gymnastics doctor Lawrence G. Nassar and the devastating effect it has had on her life.
She has also spoken out about racism, which she has encountered in life and in gymnastics competition; She said: “It happens every day, and I feel like every Black athlete or colored athlete can say that they've experienced it through their career.”
Biles has had to watch as her brother Tevin?Biles-Thomas was accused and then recently acquitted of 15 charges including murder related to an incident three years ago.
The gymnast later withdrew from the final individual all-round competition, with USA Gymnastics stating: “We wholeheartedly support Simone’s decision and applaud her bravery in prioritizing her well-being. Her courage shows, yet again, why she is a role model for so many.”
There have been accusations that she let down her team by walking away, that she displayed an appetite for ‘losing, quitting and failure’ rather than seeing the bigger picture of fighting through adversity.
American conservative activist Charlie Kirk was also quick to criticise, saying: "We are raising a generation of weak people like Simone Biles. If she's got all these mental health problems: don't show up."
“She's probably the greatest gymnast of all time. She's also very selfish, she's immature and she's a shame to the country."
Those opinions were echoed by other right-wing activists and yet US newspapers such as USA Today called Biles’ decision “important” and a “powerful message.”
The New York Times lauded the 24-year-old for putting her “mental health first and the expectations of others, at best, second” and after Biles spoke about the mental exhaustion endemic to being the best, the Washington Post asked, “What are we doing, breaking our athletes?”
Mental health organisations such as The Rethink Mental Illness charity praised Biles and said: “Everyone needs to prioritise their mental health, even the best athletes in the world.
“Simone Biles’s decision to withdraw from an Olympics final will not have been taken lightly, and it’s great to see the support she received from her teammates.”
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Mind also congratulated Biles on her bravery and posted on?Twitter: “Working in elite sports like gymnastics comes with unimaginably high levels of pressure, perfectionism, scrutiny, and comparison. Simone Biles is incredibly brave for speaking out, and highlighting the importance of looking after your mental heath.
“Simone is a role model for women and girls everywhere. She deserves our applause, respect, appreciation – and above all our support right now.”
MISS – RASSIE ERASMUS
Rugby union prides itself on respect and one of the most fundamental aspects of game is based on how referees are treated.
It’s common law within the sport that players and coaches accept refereeing judgments without abusive disagreement but in recent times, the game has been caught up in controversy due to reactions over refereeing decisions.
During the 2021 British and Irish Lions and South Africa test series, South Africa head coach Rassie Erasmus has taken the disrespect of officials to a whole new level, as he openly criticised the officiating of the first test match between the two sides.
In an hour-long video, Erasmus let out his fury towards Australian referee Nick Berry in which he analysed 26 clips from the game of incidents which he believed were blatant mistakes.
In the video, he said: "It's comical the respect the [officials] showed towards the South African players compared to the Lions players.
"Let the Springboks and the Lions have an equal chance on the field when it comes to laws, respect, the way players are treated, what is said in the coaches' pre-match meeting with the referees, how they give feedback post-match and how things are said in the media.
"When Siya [Kolisi] spoke to the referee and when Alun Wyn [Jones] spoke to the referee, I just felt the reactions on how they treated both those players, there was a vast difference between who he was taking serious and who he wasn't taking serious."
Erasmus ends the video by saying that he recorded the video “in my personal capacity, and not as part of the Springboks”, even offering to quit his position for the remainder of the series.
But when you’re the head coach of the world champions in any sport, let alone rugby union, recording a video criticising a referee is entirely inappropriate.
Despite his claims that neither Nick Berry nor World Rugby provided feedback on the officiating during the first test, Erasmus raised his complaints in a totally unprofessional manner.
In response to the video, Rugby Australia defended Nick Berry and deemed the comments from Erasmus as "unacceptable", while World Rugby reacted by saying they would be taking up the matter with the South African Rugby Union.
Erasmus has never been afraid to speak out, but his comments towards referees has cast a shadow over the already disrupted Lions Tour in South Africa.
In the week running up to the first test, Erasmus refused to disassociate himself from a burner Twitter account named “Jaco Johan”, which carries video clips of controversial refereeing incidents for the previous games of the tour.
“When something makes sense to me I like to retweet it,” Erasmus said. “If you do analyse the things that he is supposed to see, then you are actually spot on with the integrity of the game.”
It’s also not the first time that the Springbok head coach has been caught up in controversy regarding the officiating in rugby.
Back in 2019, the then New Zealand head coach Steve Hansen accused Erasmus of trying to pressure referees into preferential treatment towards his team, after the South Africa boss suggested that the All Blacks had for years received soft officiating during matches.
Debate surrounding refereeing decisions has been a constant theme of the Lions series, with the tourists also raising concerns regarding the appointment of a South African television match official in the first game.
With South Africa going on to claim victory in the second Test, Erasmus could claim that his mind games paid off, especially considering several decisions went the Springboks' way.
Regardless, raising concerns about refereeing in rugby should be done in a respectful manner and in that regard, Erasmus missed the mark completely during the 2021 Lions tour.